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Hugo User

@hugouser

Creative content creator specializing in brand strategy and digital experiences.

Colombia

What I'm looking for

I am looking for a dynamic role that allows me to leverage my creativity and strategic thinking in a collaborative environment, focusing on innovative content strategies and brand engagement.

I am a passionate content creator with a strong background in brand strategy and marketing. My expertise lies in crafting compelling narratives that resonate with diverse audiences, particularly through digital platforms. With a Bachelor’s degree in Social Communication and Journalism, I have honed my skills in planning and executing engaging content that drives brand loyalty and engagement.

Throughout my career, I have successfully managed content creation for various platforms, including TikTok and Instagram, where I planned and executed calendars, conducted trend research, and optimized strategies based on performance metrics. My experience at Hook and Ladder Digital allowed me to leverage my skills in video and photo editing, as well as my proficiency in tools like Canva and Adobe Creative Suite, to create impactful digital experiences.

In addition to my content creation skills, I have a solid foundation in internal communications and database management from my internship at Koombea Inc. I am committed to staying attuned to global entertainment trends and consumer behavior, ensuring that my content not only engages but also resonates with audiences across different markets.

Experience

Work history, roles, and key accomplishments

HD
Current

Content Creator

Hook and Ladder Digital

Feb 2022 - Jan 2025 (2 years 11 months)

Planned and executed TikTok and Instagram Reels calendars, including shoots, viral editing, and copywriting. Created content tailored to audiences in the U.S. and Canada, leveraging trends for engagement. Monitored metrics, optimized strategies, and delivered audits to enhance performance.

Education

Degrees, certifications, and relevant coursework

DU

Del Norte University

Bachelor of Social Communication and Journalism, Social Communication and Journalism

2016 - 2020

Earned a Bachelor of Social Communication and Journalism, specializing in brand strategy, content creation, and marketing.

SH

Sara Deluque Highschool

High School Diploma, General Education

2009 - 2015

Completed high school education, focusing on foundational knowledge and skills necessary for further academic pursuits.

Tech stack

Software and tools used professionally

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Hugo User - Content Creator - Hook and Ladder Digital | Himalayas