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@hugouser
Creative content creator specializing in brand strategy and digital experiences.
I am a passionate content creator with a strong background in brand strategy and marketing. My expertise lies in crafting compelling narratives that resonate with diverse audiences, particularly through digital platforms. With a Bachelor’s degree in Social Communication and Journalism, I have honed my skills in planning and executing engaging content that drives brand loyalty and engagement.
Throughout my career, I have successfully managed content creation for various platforms, including TikTok and Instagram, where I planned and executed calendars, conducted trend research, and optimized strategies based on performance metrics. My experience at Hook and Ladder Digital allowed me to leverage my skills in video and photo editing, as well as my proficiency in tools like Canva and Adobe Creative Suite, to create impactful digital experiences.
In addition to my content creation skills, I have a solid foundation in internal communications and database management from my internship at Koombea Inc. I am committed to staying attuned to global entertainment trends and consumer behavior, ensuring that my content not only engages but also resonates with audiences across different markets.
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Work history, roles, and key accomplishments
Hook and Ladder Digital
Feb 2022 - Jan 2025 (2 years 11 months)
Planned and executed TikTok and Instagram Reels calendars, including shoots, viral editing, and copywriting. Created content tailored to audiences in the U.S. and Canada, leveraging trends for engagement. Monitored metrics, optimized strategies, and delivered audits to enhance performance.
Self Employed
Oct 2020 - Jan 2022 (1 year 3 months)
Supported clients by conceptualizing and creating tailored social media content across platforms, enhancing their online presence and engagement.
Koombea Inc.
Jan 2020 - Oct 2020 (9 months)
Managed and updated the company database to ensure accurate and efficient record-keeping. Handled internal communications, creating and distributing content via Mailchimp to engage employees.
NGO Aldeias Infantis SOS Brasil
Jul 2017 - Aug 2017 (1 month)
Supported crowdfunding campaigns and general marketing efforts to boost outreach and fundraising for the organization.
Degrees, certifications, and relevant coursework
Bachelor of Social Communication and Journalism, Social Communication and Journalism
2016 - 2020
Earned a Bachelor of Social Communication and Journalism, specializing in brand strategy, content creation, and marketing.
High School Diploma, General Education
2009 - 2015
Completed high school education, focusing on foundational knowledge and skills necessary for further academic pursuits.
Software and tools used professionally
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Message HugoHugo Freitag
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