HF
Open to opportunities

Hugo Freitag

@hugofreitag

Content creator specializing in brand strategy and digital engagement.

Colombia

What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my skills in content creation and brand strategy to drive engagement and growth.

As a passionate content creator, I specialize in blending brand strategy with compelling narratives that resonate with diverse audiences. My experience spans across various platforms, including TikTok and Instagram, where I have successfully planned and executed engaging content that drives brand loyalty. With a keen understanding of global entertainment trends and consumer behavior, I excel in transforming ideas into impactful digital experiences.

My professional journey includes working with Hook and Ladder Digital in Canada, where I honed my skills in video and photo editing, content creation, and strategic planning. I am proficient in utilizing tools like Canva, Mailchimp, and Adobe Creative Suite to craft tailored content that maximizes reach and engagement. My ability to monitor metrics and optimize strategies has consistently enhanced performance and audience interaction.

In addition to my creative skills, I have experience in internal communications and database management from my internship at Koombea Inc. in Colombia. I am dedicated to supporting clients and organizations in achieving their marketing goals through innovative content strategies and a collaborative approach.

Experience

Work history, roles, and key accomplishments

HD
Current

Content Creator

Hook and Ladder Digital

Feb 2022 - Jan 2025 (2 years 11 months)

Planned and executed TikTok and Instagram Reels calendars, including shoots, viral editing, and copywriting. Created content tailored to audiences in the U.S. and Canada, leveraging trends for engagement. Monitored metrics, optimized strategies, and delivered audits to enhance performance.

SE

Freelancer

Self Employed

Oct 2020 - Jan 2022 (1 year 3 months)

Supported clients by conceptualizing and creating tailored social media content across platforms, enhancing their online presence and engagement.

KI

People and Culture Intern

Koombea Inc.

Jan 2020 - Oct 2020 (9 months)

Managed and updated the company database to ensure accurate and efficient record-keeping. Handled internal communications, creating and distributing content via Mailchimp to engage employees.

NB

Marketing Volunteer

NGO Aldeias Infantis SOS Brasil

Jul 2017 - Aug 2017 (1 month)

Supported crowdfunding campaigns and general marketing efforts to boost outreach and fundraising for the organization.

Education

Degrees, certifications, and relevant coursework

DU

Del Norte University

Bachelor of Social Communication and Journalism, Social Communication and Journalism

2016 - 2020

Bachelor of Social Communication and Journalism.

SH

Sara Deluque Highschool

High School Diploma, General Education

2009 - 2015

Highschool diploma.

Tech stack

Software and tools used professionally

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Hugo Freitag - Content Creator - Hook and Ladder Digital | Himalayas