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Juan LaffitteJL
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Juan Laffitte

@juanlaffitte

I close brand partnerships and build go-to-market programmes across sports betting, retail, and hospitality.

United Kingdom
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What I'm looking for

I'm looking to build growth, go-to-market, partnership, and launch programmes where I can close deals, improve processes, and develop brands from the ground up.

At The Game Tribe, I source, pitch, and close commercial partnerships across LATAM, securing integrations with BetMGM, BetWarrior, Codere, and Sportium. I also led the search that closed a distributor deal involving Games Global, Pragmatic, and SportsRadar.

I've built membership programmes from zero to one at two companies and turn operational gaps into practical systems, including introducing HubSpot at The Game Tribe and PowerBI reporting at Bernabel Trading.

At Bernabel Trading, I closed 15+ commercial and marketing partnerships with brands including Diageo, Rémy Cointreau, Pernod Ricard, Bacardi, Campari, L'Oréal, and Dior. I managed three retail-store renovations end-to-end and delivered multi-channel campaigns across OOH, print, Meta, Google, email, and WhatsApp.

I've also helped launch Hotel Costanero MGallery alongside the General Manager, supporting operational readiness, budget, GTM strategy, membership, PRD development, and partner sourcing. I'm passionate about sport, brands, and building things from the ground up.

Experience

Work history, roles, and key accomplishments

Education

Degrees, certifications, and relevant coursework

Google logoGO

Google

Professional Certificate, Project Management

Currently completing the Google Project Management Certificate.

Bayes Business School logoBS

Bayes Business School

Master of Business Administration, Business Administration

2024 - 2025

Pursuing an MBA at Bayes Business School in London, UK.

Universidad de Montevideo logoUM

Universidad de Montevideo

Postgraduate, Digital Transformation

2022 - 2022

Completed a postgraduate program in Digital Transformation at Universidad de Montevideo.

Universidad de Montevideo logoUM

Universidad de Montevideo

Bachelor of Science, Communications

2017 - 2021

Earned a Bachelor of Science in Communications from Universidad de Montevideo.

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