At GroupM (WPP Media), I owned end-to-end programmatic account management for an enterprise client, shaping quarterly investment roadmaps and presenting performance reviews to senior stakeholders. I improved campaign performance by 35% through cross-channel optimisation.
At Merkle Sokrati (Dentsu Aegis Network), I developed a full-funnel growth strategy for Tata Cliq using DV360 and Google Marketing Platform, achieving a 30% uplift in brand consideration and 27% growth in organic traffic. I also executed Tata Cliq Luxury's first Programmatic DOOH campaign via DV360, delivering a 43% uplift in brand awareness.
Earlier, as Operations & Marketing Executive at The Climber – MyCaptain, I drove B2C client acquisition through targeted campaigns and outreach partnerships. I hold an MSc in Digital Marketing from the University of Galway and am Google Display & Video 360 certified.

