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Ayush NairAN
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Ayush Nair

@ayushnair

Programmatic account manager at GroupM who improved campaign performance by 35% through cross-channel optimisation.

Ireland
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At GroupM (WPP Media), I owned end-to-end programmatic account management for an enterprise client, shaping quarterly investment roadmaps and presenting performance reviews to senior stakeholders. I improved campaign performance by 35% through cross-channel optimisation.

At Merkle Sokrati (Dentsu Aegis Network), I developed a full-funnel growth strategy for Tata Cliq using DV360 and Google Marketing Platform, achieving a 30% uplift in brand consideration and 27% growth in organic traffic. I also executed Tata Cliq Luxury's first Programmatic DOOH campaign via DV360, delivering a 43% uplift in brand awareness.

Earlier, as Operations & Marketing Executive at The Climber – MyCaptain, I drove B2C client acquisition through targeted campaigns and outreach partnerships. I hold an MSc in Digital Marketing from the University of Galway and am Google Display & Video 360 certified.

Experience

Work history, roles, and key accomplishments

GR

Programmatic Manager

Aug 2022 - Jul 2024 (1 year 11 months)

Owned end-to-end programmatic account management and client servicing for a key enterprise client on DV360, leading sessions, shaping quarterly investment roadmaps, and presenting performance reviews to senior stakeholders. Achieved 98% effective reach and improved campaign performance by 35% through cross-channel optimisation.

GM

Programmatic Manager

Aug 2022 - Jul 2024 (1 year 11 months)

Owned end-to-end programmatic account management for a key enterprise client on DV360, leading strategy sessions and performance reviews. Achieved 98% effective reach and improved campaign performance by 35% through cross-channel optimisation.

MS

Senior Business Analyst – Branding

Merkle Sokrati

Dec 2020 - May 2022 (1 year 5 months)

Acted as primary client-facing account lead across multiple enterprise accounts, leading strategy sessions, Quarterly Business Reviews, and budget allocation across DV360, Google Ads, and Meta. Grew programmatic share of wallet and delivered a 30% uplift in brand consideration for Tata Cliq.

Merkle Sokrati (Dentsu Aegis Network) logoMN

Senior Business Analyst – Branding

Dec 2020 - May 2022 (1 year 5 months)

Acted as primary client-facing account lead for multiple enterprise accounts, leading strategy sessions and Quarterly Business Reviews. Grew programmatic share of wallet and delivered a 30% uplift in brand consideration for Tata Cliq, plus a 43% uplift in brand awareness for Tata Cliq Luxury's first Programmatic DOOH campaign.

Education

Degrees, certifications, and relevant coursework

University of Galway logoUG

University of Galway

MSc, Digital Marketing

2024 - 2025

Pursuing an MSc in Digital Marketing, covering digital marketing strategy, digital metrics and analytics, social media marketing, strategic brand management, and inbound marketing and content creation.

University of Galway logoUG

University of Galway

Master of Science, Digital Marketing

2024 - 2025

Pursuing an MSc in Digital Marketing, covering digital marketing strategy, analytics, social media, and brand management.

SRM Institute of Science and Technology logoST

SRM Institute of Science and Technology

B.Tech, Electronics and Communication Engineering

2016 - 2020

Completed a B.Tech in Electronics and Communication Engineering from 2016 to 2020.

SRM Institute of Science and Technology logoST

SRM Institute of Science and Technology

Bachelor of Technology, Electronics and Communication Engineering

2016 - 2020

Completed a B.Tech in Electronics and Communication Engineering.

Tech stack

Software and tools used professionally

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