Open to opportunities

Juan José Carreiro Barco

@juanjoscarreirobarco

Message

I build healthcare go-to-market strategies, CRM transformation, and commercial growth.

Mexico

Message

What I'm looking for

I'm looking to lead commercial strategy, go-to-market, CRM, and transformation initiatives where I can build scalable customer-centric business models and deliver measurable growth.

I've led commercial growth and go-to-market transformation across Synlab, Geneve Chemie, Johnson & Johnson Medtech, Nadro, and startups, managing portfolios exceeding $85M annually. At Synlab, I brought a delayed CRM deployment to go-live in three months and created a pricing committee that drove 4.5% revenue growth.

I've launched products, redesigned commercial organizations, and built scalable patient and B2B business models. My work has generated $1.5M in launch revenue, secured major distribution and customer contracts, and scaled a patient adherence program to more than one million users and 2,500 pharmacies.

Experience

Work history, roles, and key accomplishments

Current

SFE & BI Manager

Current

Synlab

Apr 2024 - Present (2 years 4 months)

Accelerated CRM deployment from 12+ months behind schedule to go-live in 3 months. Redesigned sales organization, incentive plans, and training programs, and created a Pricing Committee structure driving 4.5% revenue growth.

CRM Sales Operations Incentive Design Pricing Strategy Training Business Intelligence

Commercial Strategy Partner

Geneve Chemie

Aug 2020 - Dec 2023 (3 years 4 months)

Achieved $1.5M in launch revenue within 6 months across 3 client products and closed $900K in new contracts. Led GTM strategies and commercial organization design, increased retail presence and gross sales 40% QoQ, and secured a $2.5M wholesale distribution deal.

Go To Market Strategy Commercial Strategy Contract Negotiation Sales Distribution

Innovation & Go to Market Manager

Johnson & Johnson Medtech

Jul 2018 - Jan 2020 (1 year 6 months)

Founded Mexico Innovation Committee and deployed a Challenge Management Platform, building 5 innovative concepts approved to development stage. Led strategic regional projects in O2C, CX, and SFE, and contributed to +15% YoY gross sales and +6.6% gross profit growth.

Innovation Management Go To Market Strategy Project Management Customer Experience Sales Force Effectiveness Order To Cash

B2B Sales Leader

Grupo RFP

Dec 2016 - Sep 2017 (9 months)

Reduced fraud by 20%, collection issues by 60%, and O2C delays by 15%. Designed and launched a new B2B business model generating $2.5M in revenue and secured a top customer's 5-year contract renewal under improved terms.

B2B Sales Business Model Design Collections Contract Renewal Revenue Growth

General Manager

Beauty Life

Dec 2015 - Dec 2016 (1 year)

Drove a 40% increase in business value and reached breakeven in 7 months. Rebuilt go-to-market and alliance strategy and deployed sales, PR, and marketing processes with agency support.

General Management Go To Market Strategy Alliance Management Sales Marketing PR

Strategic Accounts & Patient Support Program Manager

Nadro

May 2012 - Dec 2015 (3 years 7 months)

Achieved 4 years of sustained +20% YoY gross sales growth and scaled a patient adherence program from 0 to 1M+ users and 2,500+ pharmacies. Created partnerships with 10+ major pharma companies and defined commercial requirements for a new digital platform.

Strategic Accounts Patient Support Program Management Partnerships Digital Platforms Sales Growth

Sales Manager

Conexifarma

Sep 2010 - May 2012 (1 year 8 months)

Secured the first $50K USD contract and enrolled 2,000+ drugstores. Co-designed product infrastructure and 3 B2B service models, and represented the company in national medical and innovation events.

Sales B2B Services Product Design