Francisco Zoni
@franciscozoni
Data-driven pharmaceutical leader specializing in Salesforce effectiveness and commercial insights across LATAM.
MexicoWhat I'm looking for
I am a data-driven pharmaceutical professional with extensive experience leading Salesforce effectiveness, BI, and commercial insights initiatives across Latin America. I have established teams, implemented CRM and analytics platforms (Salesforce, Power BI, Snowflake), and led successful product launches and operational optimizations that improved productivity and exceeded sales forecasts.
As an emerging leader, I focus on developing high-performing teams, driving change management, and delivering actionable market intelligence to inform strategy. I combine technical proficiency with commercial strategy to scale launches, streamline processes, and mentor colleagues toward measurable impact.
Experience
Work history, roles, and key accomplishments
Salesforce Effectiveness Manager
Novo Nordisk
May 2024 - Present (1 year 5 months)
Established the Salesforce Effectiveness team for GBS Mexico, implemented IO FIT/Sales IQ across four LATAM countries, reduced processing times through effectiveness initiatives, and developed Power BI dashboards for goal tracking and change management.
Business Insights Partner
Novo Nordisk
Apr 2022 - Apr 2024 (2 years)
Determined field force sizing and targeting, added 1,000+ HCPs, produced automated Power BI market reports for Argentina and LATAM, forecasted five-year market trends, and coordinated Data Lake migration to Snowflake.
CRM & BI Lead
Elanco
Aug 2021 - Apr 2022 (8 months)
Led migration from Bayer CRM to Elanco Connect on Salesforce, launched Sales Tracker and Customers Funnel dashboards for four affiliates, created CRM Ambassadors program increasing adoption >40%, and implemented digital campaigns and Tableau reports.
Digital Marketing & MCE Lead
Zoetis
Jan 2021 - Aug 2021 (7 months)
Executed MCE benchmark assessments, developed MCE strategies for the Livestock BU, ran five digital campaigns reaching 2,000+ customers with tracker dashboards, and strengthened SoMe presence across LATAM.
Product Analyst
BSA
Jun 2019 - Aug 2021 (2 years 2 months)
Launched two products in Animal Genetics across six LATAM affiliates exceeding sales forecasts by ~125%, implemented customer segmentation, introduced KPIs for ROI monitoring, and reduced net operational expenses by >45%.
Education
Degrees, certifications, and relevant coursework
UFUniversidad Favaloro
Diploma, Pharmaceutical Marketing
Activities and societies: Core courses: Market Research, Strategic Business Plan, Promotion and Communication, Marketing Plan and Launching.
Completed a diploma in Pharmaceutical Marketing covering market research, strategic business planning, promotion and communication, and marketing plan and launching.
HPHarvard Business Publishing
Diploma, Business
Activities and societies: Core courses: Strategic Marketing, Customer Engagement, Financial Project Management (Business Case).
Completed a diploma program in business with focus on strategic marketing, customer engagement and financial project management under a scholarship.
IAInstituto Tecnológico de Buenos Aires
Engineer, Industrial Engineering
2016 - 2022
Activities and societies: Core courses: Strategic Communication, Innovation Management, Neurosciences of Decision Making, Project and H&S Management, Industrial Costs and Budget Planning; 100% scholarship for high-performing students.
Studied Industrial Engineering with a thesis on economic and financial analysis for assembly of an industrial plant for fuel transport tanks.
Availability
Location
MexicoAuthorized to work in
Job categories
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