Juan Alvarez

I’m a Marketing Automation & CRM Specialist with 4+ years of experience building and optimizing GoHighLevel (GHL) architectures, lifecycle workflows, and funnel systems for remote US-based companies. I’m an execution-driven operator who designs and implements end-to-end automation—from email and SMS sequences to pipeline logic, lead segmentation, and appointment booking—and I write the copy behind every touchpoint.

At Noma Collective, I designed the full GoHighLevel CRM architecture from scratch, including pipelines, workflow automation, tagging logic, and reporting dashboards. I built a complete sales and onboarding system with 25+ emails across 10+ workflows, implemented Cold/Warm/Hot/Win branching logic, and created appointment reminders, no-show recovery, and post-booking onboarding—driving a 30% increase in bookings.

I also lead lifecycle and funnel performance through full-funnel thinking (Ad → Landing → CRM → Close), integrating Meta Ads, landing pages, and booking flows into CRM tracking and conversion improvements. Beyond automation, I coordinate small marketing teams and align lifecycle systems with content, SEO, and growth initiatives, backed by certifications in Meta Blueprint, GA4, and HubSpot.