Open to opportunities

James Mugambi

@jamesmugambi

Message

I build targeted email campaigns using CRM, segmentation, and A/B testing.

Kenya

Message

What I'm looking for

I'm looking to grow in email marketing roles where I can use CRM, segmentation, A/B testing, analytics, and creative content to build engaging campaigns and support data-driven marketing decisions.

At Cabsandmore, I manage website content updates, develop email templates, and coordinate digital changes that keep messaging consistent across customer touchpoints.

I've increased average campaign engagement by 30% through strategic testing and targeted content personalization, while a segmented retention strategy helped boost client retention by 45% over 12 months. My analytics methodologies also improved email open rates by 20% consistently across campaigns.

I'm transitioning from web administration into email marketing, bringing hands-on experience with Mailchimp, HubSpot, CRM, A/B testing, segmentation, campaign reporting, and compliance initiatives including GDPR and CAN-SPAM.

Experience

Work history, roles, and key accomplishments

Current

Web Administrator

Current

Cabsandmore

Oct 2024 - Present (1 year 11 months)

Manage website content updates, maintain accurate publishing across key pages, and develop email templates to support marketing and business goals. Coordinate with internal teams to implement web changes, improve user experience, and keep messaging consistent across digital touchpoints.

Mailchimp HubSpot A B Testing CRM HTML CSS JavaScript