Looking for a job

José Ureña

@josurea

Message

I take crypto products, token launches, and advanced trading platforms to market.

Costa Rica

Message

What I'm looking for

I'm looking to lead product marketing and go-to-market for crypto, fintech, trading, DeFi, stablecoin, or token products, translating complex mechanics into clear user value and driving acquisition, activation, retention, launches, and community growth.

I've led product marketing and go-to-market for Skillful AI, taking its platform and token generation event to market. My launch campaigns sold out a 650K community round and IDOs on Ordify and Seedify, while the token launched across Gate.io, MEXC, and Uniswap.

At Degen Solutions, I co-founded a crypto-native growth agency supporting Web3 products with token launches, exchange listings, partnerships, and community growth. I helped raise $11M for a partner startup during a bear market and developed GTM strategies that drove 120% conversion growth and $1M+ revenue months.

Today, I design product, tokenomics, stablecoin yield, positioning, and growth strategies for LATAM-focused crypto products. I translate DeFi and advanced trading mechanics into clear value for retail users, backed by 10+ years of relationships across KOLs, investors, and exchanges.

Experience

Work history, roles, and key accomplishments

Crypto Product & Tokenomics Consultant

Artemis

Jan 2026 - Aug 2026 (7 months)

Designed and took to market a crypto product suite, leading tokenomics design, product definition, and stablecoin yield strategy for a LATAM-focused fintech. Owned product positioning and go-to-market narrative, producing market analysis and defining roadmap with founders.

Tokenomics Product Definition Stablecoin Yield Strategy Go To Market Positioning Messaging DeFi Market Analysis KOL Strategy Product Roadmap

Chief Marketing Officer & Product Marketing Lead

Skillful AI

Jul 2023 - Feb 2026 (2 years 7 months)

Led the seed raise through direct investor and KOL outreach, driving $10M+ in inbound demand against a $3.6M target. Owned end-to-end go-to-market for the platform and its token generation event, executing launch campaigns that sold out community and IDO rounds and achieved a 10x token return.

Go To Market Strategy Token Generation Event Community Building Investor Relations KOL Outreach Marketing Campaigns Product Marketing User Behavior Analysis Trading Concepts X (Twitter) Growth

Co-Founder / Head of Growth & Marketing

Degen Solutions

Dec 2018 - Jun 2023 (4 years 6 months)

Co-founded a crypto-native growth agency taking Web3 products to market through token launches and exchange listings for communities of 100K+. Raised $11M for a partner crypto startup during a bear market and developed organic GTM strategies driving 120% conversion growth and $1M+ revenue months.