Looking for a job

Joshy John

@joshyjohn

Message

Growth Marketing Operator & Revenue Architect | Managed ₹63L+ Ad Spend

India

Message

What I'm looking for

I seek a data-driven, creative marketing role where I can lead multi-platform campaigns, scale audience growth, and drive measurable revenue while collaborating with cross-functional teams.

De Facto CMO and Growth Operator with 6.5+ years of execution-heavy experience across B2B and D2C startups. I don't just run ads; I build scalable revenue engines. Managed ₹63L+ in Meta/Google Ad spend and drove ₹4-5 Cr in quarterly revenue. Deep expertise in full-funnel optimization, CRM automation (WATI.io/HubSpot), and zero-CAC organic growth (3M+ organic views via UGC). I thrive in autonomous, async, remote-first environments where execution velocity is the only metric that matters.

Experience

Work history, roles, and key accomplishments

Current

Fractional CMO

Current

Multi-Client Practice

Jan 2024 - Present (2 years 5 months)

Embedded marketing operator for 4 retained organizations. Engineered scalable CRM automation infrastructure. Directed remote teams of 15+ freelancers using async communication. Focused entirely on lowering CAC and compressing lead-response times.

Meta Ads Lead Generation Lookalike Audiences WhatsApp Marketing Email Automation SMS Marketing Analytics

Current

Head of Digital

Current

Baba Arts Ltd

Aug 2022 - Present (3 years 10 months)

Sole marketing executive across 3 verticals. Built a zero-CAC UGC engine generating 11,000+ assets and 3M+ views. Managed cross-functional execution and eliminated agency bloat.

Seeding Viral Campaigns Influencer Partnerships YouTube Instagram Social Strategy Analytics

Marketing & Social Media Lead

StudyPal.co

Nov 2022 - Jan 2023 (2 months)

Directed social media and paid campaign strategy for an online tutoring platform, applying data analytics to optimize performance metrics and improve campaign ROI (engagement under NDA).

Paid Media Performance Marketing Social Strategy Analytics Campaign Optimization Reporting

Social Media Strategist

DG Avatar

May 2022 - Oct 2022 (5 months)

Executed digital and influencer marketing strategies for film productions, driving promotional campaigns across multiple releases to increase awareness and audience reach.

Film Promotions Influencer Marketing Content Strategy Campaign Execution Social Analytics

Social Media Strategist

Josh Studios

Sep 2021 - May 2022 (8 months)

Developed copywriting and content strategies across multiple IPs, coordinated production and post-production teams, and optimized content distribution to increase brand awareness and stakeholder engagement.

Copywriting Content Strategy Distribution Testing Audience Targeting

Marketing Consultant

Homegrown

Mar 2021 - Jul 2021 (4 months)

Mobilised attendees and campus ambassadors for events including Casa Bacardi, contributing to a campaign team that won Best Arts & Cultural Event (APAC) and supporting experiential marketing initiatives.

Event Marketing Campaign Management Ambassador Experiential Marketing

Communication Consultant

Wench Film Festival

Jan 2021 - Mar 2021 (2 months)

Created press materials, curated panel presentations, resolved platform issues, and tracked multi-platform analytics to amplify festival presence and communications.

Press Materials Analytics Social Media Management Research