Open to opportunities

Joshy John

@joshyjohn

Message

Results-driven digital marketing and social media lead delivering viral campaigns and measurable ROI.

India

Message

What I'm looking for

I seek a data-driven, creative marketing role where I can lead multi-platform campaigns, scale audience growth, and drive measurable revenue while collaborating with cross-functional teams.

I am a results-driven digital marketing and social media lead with 5+ years of experience driving brand visibility, revenue growth, and audience engagement across entertainment, insurance, F&B, and edtech sectors. I specialize in Meta Ads, performance marketing, content strategy, influencer collaboration, and multi-platform integration, and have led campaigns that achieved multi-million views and strong ROI.

At Baba Arts I orchestrated multi-platform seeding and influencer partnerships that produced viral hits (31M views in 3 days) and 11,000+ user-generated reels; at Apex I rebranded the business and scaled lead generation via Custom and Lookalike Audiences while integrating WhatsApp, email automation, and SMS. I combine data-driven testing, creative storytelling, and cross-channel execution to grow audiences and revenue.

Experience

Work history, roles, and key accomplishments

Current

Marketing & Social Media Lead

Current

Apex Insurance Consultants Ltd

Jan 2024 - Present (2 years 1 month)

Rebranded Apex into a comprehensive risk management firm and ran targeted Meta Ads lead-generation campaigns that delivered 194+ high-quality leads while integrating WhatsApp, email automation, and SMS for improved customer touchpoints.

Meta Ads Lead Generation Lookalike Audiences WhatsApp Marketing Email Automation SMS Marketing Analytics

Current

Social Media Consultant

Current

The Cookie Dough

Nov 2023 - Present (2 years 3 months)

Repositioned the café brand to highlight signature offerings and managed Meta Ads with ₹11+ lakhs spend, using segmentation and continuous A/B testing to increase online orders and in-store traffic.

Meta Ads A B Testing Customer Segmentation Campaign Optimization Performance Marketing

Current

Social Media Strategist

Current

Chef Shubhi Singh

Nov 2023 - Present (2 years 3 months)

Elevated the personal brand through strategic content development and platform optimization, driving notable follower growth and improved audience engagement metrics.

Personal Branding Content Strategy Copywriting Audience Growth And Engagement Metrics

Current

Head of Digital

Current

Baba Arts Ltd

Aug 2022 - Present (3 years 6 months)

Orchestrated multi-platform content seeding across Baba Beats, Baba Films, and Baba Devotional, delivering consistent multi-million view campaigns and establishing viral trends that drove substantial organic engagement.

Seeding Viral Campaigns Influencer Partnerships YouTube Instagram Social Strategy Analytics

Marketing & Social Media Lead

StudyPal.co

Nov 2022 - Jan 2023 (2 months)

Directed social media and paid campaign strategy for an online tutoring platform, applying data analytics to optimize performance metrics and improve campaign ROI (engagement under NDA).

Paid Media Performance Marketing Social Strategy Analytics Campaign Optimization Reporting

Social Media Strategist

DG Avatar

May 2022 - Oct 2022 (5 months)

Executed digital and influencer marketing strategies for film productions, driving promotional campaigns across multiple releases to increase awareness and audience reach.

Film Promotions Influencer Marketing Content Strategy Campaign Execution Social Analytics

Social Media Strategist

Josh Studios

Sep 2021 - May 2022 (8 months)

Developed copywriting and content strategies across multiple IPs, coordinated production and post-production teams, and optimized content distribution to increase brand awareness and stakeholder engagement.

Copywriting Content Strategy Distribution Testing Audience Targeting

Marketing Consultant

Homegrown

Mar 2021 - Jul 2021 (4 months)

Mobilised attendees and campus ambassadors for events including Casa Bacardi, contributing to a campaign team that won Best Arts & Cultural Event (APAC) and supporting experiential marketing initiatives.

Event Marketing Campaign Management Ambassador Experiential Marketing

Communication Consultant

Wench Film Festival

Jan 2021 - Mar 2021 (2 months)

Created press materials, curated panel presentations, resolved platform issues, and tracked multi-platform analytics to amplify festival presence and communications.

Press Materials Analytics Social Media Management Research