Open to opportunities

Joshua Leider

@joshualeider

Message

I am a GTM executive who scales SaaS revenue, builds growth engines, and leads Sales, Marketing & RevOps.

United States

Message

What I'm looking for

I’m seeking a senior GTM or Head of Growth role at a growth-stage B2B company where I can scale recurring revenue, build high-performance Sales/Marketing/RevOps teams, and apply AI-driven growth strategies in a collaborative culture.

I am Head of Growth and a go-to-market executive focused on scaling recurring revenue for venture-backed SaaS, CPG, and HealthTech companies.

At Graphite I served on the executive leadership team (acting CRO) and scaled annual revenue from $1M to $14M with consistent double-digit YoY growth while building and leading a high-performing GTM team across Sales, Marketing, and RevOps.

I operationalized a diversified lead generation engine that increased qualified leads by 600%, maintained healthy CPL & CAC while doubling marketing spend, quadrupled website traffic through advanced SEO and LLM/AI optimization, and leveraged AI for outbound to improve cost-efficiency and lead quality. I also created a strategic sales playbook that drove a 20% close rate and a fast 30-day sales cycle.

Earlier I co-founded and served as CMO of a B2B wellness startup, built a $500K ARR revenue stream, grew acquisition 4x, and led cross-functional teams through acquisition. I prioritize building predictable revenue engines, high-velocity GTM motions, and empowering top-tier teams; I’m happy to provide references upon request.

Experience

Work history, roles, and key accomplishments

Current

Head of Growth

Current

Graphite Financial

Jan 2021 - Present (4 years 7 months)

Led GTM as Head of Growth and acting CRO, scaling annual revenue from $1M to $14M with consistent double-digit YoY growth; increased qualified leads by 600% and quadrupled website traffic. Owned forecasting, pipeline health, board reporting, supported M&A and new product launches.

GTM Strategy Revenue Growth Support Lead Generation SEO Paid Media Outbound Sales Sales Forecasting

Manager, Business Development

Graphite Financial

Jan 2019 - Jan 2021 (2 years)

Founding sales hire who built the sales motion and GTM function, establishing repeatable processes and pipeline generation that enabled predictable bookings and supported subsequent multi-million revenue growth.

Sales Enablement GTM Strategy Outbound Sales Lead Generation HubSpot Pipeline Management CRM

Co-Founder & CMO

MeditationWorks

Jan 2016 - Jan 2019 (3 years)

Co-founded a B2B wellness startup and led GTM and revenue strategy, building $500K ARR with major U.S. clients, increasing customer acquisition 4x within one year, and negotiating the company acquisition in 2019.