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Josh Ridley

@joshridley

Founder at SBMedia/SBDigital who built a CRM and quoting engine saving Exeter Stoves & Chimneys 12+ admin hours weekly.

At SBMedia/SBDigital, I build bespoke CRMs and digital systems for Devon businesses. For Exeter Stoves & Chimneys, I analyzed the showroom’s survey, quote, scheduling, and fitting operations, then engineered a CRM and one-click PDF quoting engine that replaced paper diaries and whiteboards.

I also built a live fitting calendar that synchronizes job schedules, customer specifications, and installation progress for field fitters and office staff. Previously, as an Account Executive at FedEx Express, I managed and grew a portfolio of 45+ commercial accounts, and at The Focus Training Group I established and retained partnerships with 100+ commercial employers.

Experience

Work history, roles, and key accomplishments

Current

Founder & Commercial Lead

Current

SB Media / SB Digital

Jan 2026 - Present (9 months)

Founded and led a digital agency specializing in bespoke CRM architecture, workflow engineering, and digital systems for Devon businesses. Conducted hands-on operational audits and delivered tailored digital solutions, including a custom CRM and quoting engine that saved 12+ hours of admin per week.

CRM Architecture Workflow Engineering Digital Systems Operational Audits Business Development Client Acquisition Contract Pricing Customer Retention Custom CRM Quoting Engine Fitting Calendar Real Time Scheduling

Account Executive

FedEx Express

Jan 2024 - Jan 2026 (2 years)

Managed and grew a portfolio of 45+ commercial B2B accounts, consistently meeting and surpassing sales quotas. Diagnosed client supply chains to cross-sell and upsell premium international freight and express services, and negotiated bespoke shipping agreements with C-suite executives.

Account Management B2B Sales Pipeline Management Consultative Selling Cross Selling Upselling Contract Negotiation Tariff Negotiation Salesforce Revenue Growth

Employer Engagement Executive

The Focus Training Group

Jan 2021 - Jan 2024 (3 years)

Established and retained strategic partnerships with 100+ commercial employers, consulting with business owners and HR directors to diagnose skills gaps and place candidate cohorts. Generated a robust pipeline of commercial vacancies through outbound prospecting and industry events.

B2B Acquisition Partnership Management Needs Analysis Solution Design Outbound Prospecting Pipeline Generation ROI Presentations Stakeholder Management