Joseph Jim
@josephjim
Marketing and growth professional specializing in content strategy, brand storytelling, and community engagement.
What I'm looking for
I am a creative, results-driven marketing and growth professional with hands-on experience in content strategy, social media management, and brand communication. I specialize in building digital presence, improving audience engagement, and collaborating with influencers and partners.
At Jobcover.in, I led social media and content strategy, established brand-aligned visual content, and introduced A/B testing to identify high-performing communication angles. I coordinated campaigns with creators and partners and supported webinars and community events with cohesive branding and outreach.
I built a weekly marketing evaluation dashboard to track performance metrics and provide actionable recommendations, and I redesigned content themes and posting strategies to boost engagement and consistency. I am proficient with tools such as Canva, Figma, HubSpot, Airtable, Notion, Mailchimp, and analytics platforms.
I am passionate about lifestyle brands and content creation, and I bring a strong storytelling sensibility, attention to visual identity, and an analytical approach to optimizing marketing effectiveness.
Experience
Work history, roles, and key accomplishments
Product & Growth Manager
Jobcover.in
Feb 2022 - Present (3 years 10 months)
Led social media, content strategy, and brand partnerships to strengthen digital presence and increase engagement; implemented A/B testing and weekly analytics dashboards to optimize campaign performance.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management Kozhikode
Executive Post Graduate Programme, Management
2025 -
Enrolled in the Executive Post Graduate Programme (EPGP) focusing on advanced management and leadership topics to support career progression in marketing and growth roles.
Cochin University of Science and Technology
Bachelor of Technology, Civil Engineering
2016 - 2020
Grade: CGPA: 7.43/10
Completed a Bachelor of Technology in Civil Engineering with a CGPA of 7.43/10, covering engineering fundamentals and project-based coursework.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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