Open to opportunities

María Martínez

@maramartnez

Message

Communications and project operations strategist driving multi-channel campaigns and cross-functional execution.

Mexico

Message

What I'm looking for

I’m looking to lead internal communications and project operations end-to-end—owning multi-channel campaigns, coordinating cross-functional stakeholders, and improving workflows with digital tools in a results-focused, collaborative environment.

I’m a communications, marketing, and project coordination strategist focused on internal communications and project operations. I lead multi-channel initiatives that align stakeholders, streamline workflows, and deliver measurable results in hybrid and remote environments.

At Tecnológico de Monterrey, I drive internal communications for high-impact institutional projects and events. I manage campaigns reaching 3,500+ internal users, coordinate up to 5 simultaneous initiatives, and develop editorial calendars while optimizing project tracking with digital tools.

Previously, as an Admissions Advisor, I managed and tracked prospective students through CRM and client relationship management tools, overseeing 300+ prospects per cycle. I also supported recruitment and outreach strategies and consistently hit 100% conversion and enrollment targets per campaign.

Since 2017, I’ve founded Makiba, where I develop communication, branding, and positioning strategies for 15+ clients and independent projects. I also bring strong operations and logistics experience from leading cultural and educational events with up to 1,500 attendees, plus corporate internal communications support for Michelin México.

Experience

Work history, roles, and key accomplishments

Current

Internal Comms & Project Coordinator

Current

Tecnológico de Monterrey

May 2025 - Present (1 year 1 month)

Led internal communications strategies for high-impact institutional projects and events, managing multi-channel communications reaching 3,500+ internal users. Coordinated cross-functional delivery across up to 5 simultaneous projects, supervised a team of 3, and optimized workflow tracking with digital tools.

Internal Communications Project Coordination Cross Functional Collaboration Campaign Management Editorial Planning Stakeholder Management Workflow Optimization

Current

Founder & Branding Strategist

Current

Makiba Estrategia Digital

Jan 2017 - Present (9 years 5 months)

Developed communications, branding, and positioning strategies for 15+ clients and independent projects. Coordinated multi-channel digital campaigns and remote project workflows, including brand identity systems and storytelling frameworks.

Brand Strategy Communications Strategy Content Strategy Stakeholder Management Client Relationship Management Remote Project Management

Admissions Advisor

Tecnológico de Monterrey

Apr 2023 - May 2025 (2 years 1 month)

Managed and tracked a prospective student pipeline of 300+ prospects per cycle using CRM, providing personalized guidance to students and families. Consistently achieved 100% of conversion and enrollment targets per campaign.

CRM Management Client Relationship Management Student Recruitment Stakeholder Management Admissions Support

General Coordinator

Conciencia y Artes Escénicas

Jan 2018 - Jan 2023 (5 years)

Coordinated operations and logistics for workshops, educational programs, and multidisciplinary cultural events (in-person and online) with up to 1,500 attendees. Managed budgets, administration, and partner/institution relationships while developing outreach communications.

Event Logistics Operations Management Stakeholder Management Budget Management Outreach Project Coordination Workshop Coordination Remote Collaboration

Internal Comms & Brand Support

Michelin México

Jan 2015 - Jan 2017 (2 years)

Supported North America internal corporate communications by translating, adapting, and developing institutional materials aligned with corporate standards. Managed internal communication channels and distributed brand content to relevant teams.

Internal Communications Brand Content Content Distribution Stakeholder Management Communications Management