At QuidelOrtho, I lead enterprise-wide internal communications that align employees with business priorities, corporate strategy, and organizational culture. I partner closely with executive leadership to develop strategic messaging, support change management initiatives, and drive employee engagement through multiple channels, including the corporate intranet, executive communications, and global town halls.
At Father Joe’s Villages, I directed integrated marketing and communications across digital advertising, social media, email marketing, public relations, and traditional media, overseeing a $1.5 million budget. I led brand strategy and campaign execution, supporting organizational growth as annual donations increased from $43 million to $65 million.
Earlier in my career, I held marketing leadership roles with leading consumer eyewear brands, including Under Armour Eyewear and Tifosi Optics. I directed product launches, integrated marketing campaigns, brand development, and e-commerce initiatives. My accomplishments included building and scaling an e-commerce division, expanding digital sales channels, and developing social media communities through brand advocates and influencer partnerships.
