Jorge Izoton Júnior
@jorgeizotonjnior
I build digital products and conversion growth across travel, retail, and payments.
BrazilWhat I'm looking for
I've led digital sales and product teams at LATAM Airlines, CVC Corp, and Comprafacil.com, building customer experiences that grow revenue and conversion. At LATAM, I helped create the company’s first customer-facing generative AI product and grew cumulative digital revenue by 37% over two years.
My work blends product strategy, UX, and CRO—from increasing CVC’s B2C conversion rate by 300% to building an app that converted 50% better than web. I also coach product and architecture chapters through practice-first digital upskilling.
Experience
Work history, roles, and key accomplishments
- Restructuring the digital upskilling journey for Product chapters at a large enterprise client — replacing theoretical content with practice grounded in PMs' daily reality — aimed at driving adoption and engagement
- Extended the same practice-first approach to Architecture chapters, positioning architecture as a business driver, not just technical delivery
- Drove the creation of LATAM's first customer-facing generative AI product, a multi-agent system for trip inspiration and flight search, achieving 86% positive feedback during the MVP
- Implemented Agentic AI practices across the product development cycle, cutting delivery time by 30%
- Grew cumulative digital revenue by 37% over two years, leading the sales strategy for the LATAM.com channel
- Managed CVC's product ecosystem — web/mobile channels, inventory platforms (Packages/Air/Hotels), the group's mobile app (B2C/B2B), and CMS (AEM) — with 5 tribe leads (10 indirect PMs)
- Built the CVC app to a 50% higher conversion rate than web, earning the 2022 Top of Mind Travel Award
- Brought the practice of field interviews with multi-brand and franchise store owners into CVC's culture,
Creative & UX Director
Aug 2004 - Jun 2011 (6 years 10 months)
- Helped reposition Comprafacil.com as Brazil's 3rd largest e-commerce player, growing revenue from US$200M to US$550M
- Redesigned the payment experience through UX/CRO practices, increasing conversion by 25%, and led the brand's 2010 rebranding
- Built the company's first Digital Design and UX team (15 professionals)
Education
Degrees, certifications, and relevant coursework
MasterClass
Crypto and Blockchain - with Chris Dixon, Changpeng Zhao, Emilie Choi and Paul Krugman
Issued Jan 2024
StartSe University
Artificial Intelligence for Leaders
Issued Oct 2023
XP Educação
Software Architecture Bootcamp
Issued Oct 2023
Tera
Bootcamp Digital Product Leadership
Issued May 2019
Scrum Alliance
Certified Scrum Product Owner (CSPO)
Issued Apr 2018 · Expired Apr 2020
Echos Desirable Futures Lab
Service Design Experience
Issued Sep 2017
Mergo Escola de Design
Demystifying UX Research
Issued Jan 2017 · Expired Jan 2017
Echos Desirable Futures Lab
Facilitation in Design Thinking
Issued Sep 2017
Echos Desirable Futures Lab
Design Thinking Experience
Issued Aug 2017
Mergo Escola de Design
Usability
Issued Jun 2017 · Expired Jul 2017
Mergo Escola de Design
UX Strategy
Issued Aug 2016 · Expired Aug 2016
Impacta Tecnologia
Postgraduate degree in User Experience, UX
2013 - 2015
Postgraduate program focused on the development of digital projects and interfaces using best practices in Information Architecture, Usability, and Accessibility.
Estácio
Bachelor's degree in Digital Management, Digital and Multimedia Design
2000 - 2004
Tech stack
Software and tools used professionally
Availability
Location
BrazilAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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