Looking for a job

Kiko Fernandes

@kikofernandes

Message

I lead product design teams that turn business strategy into high-impact digital experiences.

Brazil

Message

What I'm looking for

I'm looking to lead product design teams where I can connect business strategy, data, research, experimentation, and AI to build scalable digital experiences with measurable impact.

At PicPay, I lead design for Business Development, Audiences and Ecosystems, expanding the business beyond core banking into iGaming, Lifestyle, and Shop. I redesign journeys, structure gamification and monetization experiences, and partner with C-level stakeholders to validate new non-financial-service MVPs.

Previously at Claro Brasil and NAGRA, I led digital TV, streaming, OTT, mobile, and web experiences at scale. I build design systems, connect OKRs to UX decisions, lead multidisciplinary teams, and use research, analytics, experimentation, and AI to improve conversion, engagement, and delivery speed.

Experience

Work history, roles, and key accomplishments

Current

Product Design Lead — Business Development for Audiences & Ecosystems

Current

PicPay

May 2025 - Present (1 year 4 months)

Led design for PicPay's Business Development for Audiences and Ecosystem, structuring the department into a full ecosystem focused on conversion, retention, and monetization, expanding the business model beyond core banking into iGaming, Lifestyle, and Shop verticals. Drove significant growth in active users, transaction volume, and TPV, and integrated Ads into journeys to enable revenue growth.

Design Leadership UX Strategy Product Design Design Systems Generative AI A B Testing Data driven design Stakeholder Management Gamification Monetization Conversion Rate Optimization Retention IGaming Fintech

Product Design Lead — iGaming

PicPay

Sep 2024 - May 2025 (8 months)

Designed and optimized end-to-end journeys for PicPay's iGaming vertical, focusing on critical onboarding and activation flows, generating continuous improvement in conversion and engagement. Led the creation of 3 new products for the vertical, established UX standards, and integrated analytics and experimentation into the design validation flow.

UX Design UI Design Product Design Onboarding Activation A B Testing Analytics Data driven design IGaming Web Mobile

Lead Designer

Claro Brasil

Aug 2021 - Sep 2024 (3 years 1 month)

Led the Digital Design team through the transition from traditional television to streaming, managing a team of designers and owning the end-to-end UX/UI strategy for digital video and entertainment products serving over 4 million active subscribers. Drove subscriber growth from 500 thousand to 1.2 million through a complete redesign and built a corporate Design System adopted by multiple product

Team Leadership UX Strategy UI Design Design Systems Redesign Streaming Set Top Boxes OTT App OKRs AI Tools Content Recommendation Voice Commands Budget Management Supplier Negotiation

Lead Designer LATAM

NAGRA

Apr 2016 - Jul 2021 (5 years 3 months)

Owned the UX strategy and UI delivery for digital products across DTV, OTT, mobile, and web platforms in Latin America, serving operators in over 5 countries. Led strategic meetings at NAGRA's headquarters and represented the company in meetings with Netflix, YouTube, and Google, contributing to new global products and partnerships.

UX Strategy UI Design DTV OTT Mobile Web LATAM Client Management Executive Presentation Competitive Benchmarking BI Analysis Mentorship Leadership

Lead Designer

Federação das Indústrias do Estado de São Paulo - FIESP

Feb 2014 - Apr 2016 (2 years 2 months)

Directed art and UX initiatives for digital campaigns, landing pages, and responsive web properties for the marketing and communications departments of Brazil's largest industry federation.

Art Direction UX Design Digital Campaigns Landing Pages Responsive Design

Various entities

Jan 2003 - Nov 2013 (10 years 10 months)

Over a decade, built the technical and creative foundation supporting current work, operating in agencies, startups, and technology companies. Developed proficiency in graphic design, UX/UI, team leading, front-end development, back-end development, system integrations, and information architecture.