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Eduardo Fressa Di Lolli

@eduardofressadilolli

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Product leader specializing in digital payments and UX innovation.

Brazil

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What I'm looking for

I seek leadership challenges that emphasize strategy, innovation, and UX to drive business impact.

I am a product leader with extensive experience in digital payments, marketplaces, and fintechs, particularly within the Latin American market. Currently, I lead product teams at PagSeguro International, where I focus on scaling digital payment solutions and creating user-centered products. My approach combines product strategy, experience design, risk management, and technology to deliver impactful solutions.

One of my key achievements includes designing and scaling the PagBank split payment infrastructure, which enabled our entry into the digital marketplaces segment. I have successfully led cross-functional teams in launching a cross-border payments platform and am currently driving expansion initiatives across multiple LATAM markets. I am passionate about simplifying financial experiences and building seamless digital ecosystems that deliver real business impact.

Experience

Work history, roles, and key accomplishments

Current

Group Product Manager

Current

PagSeguro International

Apr 2024 - Present (1 year 5 months)

Responsible for product strategy and execution focused on digital payments and cross-border operations. Led the development of a cross-border payments platform and managed multiple Product Owners across strategic initiatives.

Digital Payments Cross Border Payments Product Strategy LATAM Expansion

Product Coordinator

PagBank PagSeguro

Jun 2021 - Present (4 years 3 months)

Led the implementation of PagBank’s split payment solution, focusing on digital marketplaces. Defined scalable and customizable product strategy, leading a multidisciplinary team to deliver impactful solutions.

Split Payment Solutions Product Strategy Team Leadership Scalability

Senior Product Designer

PagBank PagSeguro

May 2020 - Present (5 years 4 months)

Developed and implemented the company’s Design System, establishing visual consistency and improving UX across Wirecard modules. Led user research, prototyping, and benchmarking initiatives.

Design Systems UX Design User Research Prototyping Benchmarking

Product Designer

Santander Brasil

Feb 2019 - Present (6 years 7 months)

Led satisfaction research to support business area solutions, achieving a 10% reduction in complaints. Developed communication policies, project management, and customer acquisition journeys.

Project Management Customer Acquisition

UX Designer / UX Design Intern

IBM

May 2016 - Present (9 years 4 months)

Created internal tools, implemented chatbot solutions, and analyzed user feedback. Worked with artificial intelligence and redesigned mobile communication elements and visuals.

Artificial Intelligence Mobile Design UX Design

Education

Degrees, certifications, and relevant coursework

University of São Paulo

Bachelor's in Design, Design

2014 - 2018

Studied Design at the University of São Paulo from 2014 to 2018. Gained foundational knowledge and practical skills in design principles and applications.