Rodrigo Seoane
@rodrigoseoane
Product Designer specializing in user-centered SaaS and mobile experiences with a design-thinking approach.
What I'm looking for
I am a Product Designer with 25 years of experience crafting user-centered digital products, focusing on scalable, modular solutions for SaaS and mobile applications. I bridge business strategy and design execution, delivering intuitive solutions that meet user and organizational goals.
My recent roles include senior UX work across insurance and applied tech, leading prototypes that reduced attrition, improved SUS scores, and increased sales and retention. I also facilitate platform design workshops, teach AI and innovation, and hold advanced degrees and certifications in digital design and platform facilitation.
Experience
Work history, roles, and key accomplishments
Senior UX Designer
AXA Group Operations
Sep 2024 - Jun 2025 (9 months)
Conducted UX research and developed UI designs for two Proofs of Concept that reduced sales representative attrition and won internal innovation awards for dynamic training and immersive learning experiences.
Senior UX Specialist
ATS Applied Tech System
Jul 2021 - May 2023 (1 year 10 months)
Led the Atlas onboarding redesign, improving SUS score by 10.2 points and driving a 53% increase in low-friction sales and a 31% increase in enterprise customer retention within six months.
Platform Design Facilitator
Boundaryless
Dec 2016 - Jan 2023 (6 years 1 month)
Facilitated workshops for up to 50 C-suite and director-level attendees and coached 15 clients to adopt ecosystem-based approaches, earning awards for strengthening stakeholder and partner relationships.
Education
Degrees, certifications, and relevant coursework
zSchool
Master, Artificial Intelligence and Innovation
2024 - 2024
Completed a Master in AI and Innovation learning path covering AI applications and innovation practices.
IEBS Business School
Master, Gamification and Transmedia Storytelling
2022 - 2023
Completed a Master in Gamification and Transmedia Storytelling focused on gameful design and cross-media narratives.
Faculty of Architecture of the Technical University of Lisbon
Master, Digital Design
2011 - 2013
Completed a Master in Digital Design emphasizing digital product design and design methodologies.
Estácio de Sá University
Bachelor of Computer Science, Computer Science
2006 - 2008
Completed a Bachelor of Computer Science program covering core computing principles and software development.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
rodrigoseoane.comJob categories
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