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Rodrigo Seoane

@rodrigoseoane

Product Designer specializing in user-centered SaaS and mobile experiences with a design-thinking approach.

Spain
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What I'm looking for

I seek roles where I can lead product design and strategy, apply design-thinking to scale solutions, collaborate cross-functionally, and mentor teams while driving measurable user and business outcomes.

I am a Product Designer with 25 years of experience crafting user-centered digital products, focusing on scalable, modular solutions for SaaS and mobile applications. I bridge business strategy and design execution, delivering intuitive solutions that meet user and organizational goals.

My recent roles include senior UX work across insurance and applied tech, leading prototypes that reduced attrition, improved SUS scores, and increased sales and retention. I also facilitate platform design workshops, teach AI and innovation, and hold advanced degrees and certifications in digital design and platform facilitation.

Experience

Work history, roles, and key accomplishments

AO

Senior UX Designer

AXA Group Operations

Sep 2024 - Jun 2025 (9 months)

Conducted UX research and developed UI designs for two Proofs of Concept that reduced sales representative attrition and won internal innovation awards for dynamic training and immersive learning experiences.

AS

Senior UX Specialist

ATS Applied Tech System

Jul 2021 - May 2023 (1 year 10 months)

Led the Atlas onboarding redesign, improving SUS score by 10.2 points and driving a 53% increase in low-friction sales and a 31% increase in enterprise customer retention within six months.

BO

Platform Design Facilitator

Boundaryless

Dec 2016 - Jan 2023 (6 years 1 month)

Facilitated workshops for up to 50 C-suite and director-level attendees and coached 15 clients to adopt ecosystem-based approaches, earning awards for strengthening stakeholder and partner relationships.

Education

Degrees, certifications, and relevant coursework

ZS

zSchool

Master, Artificial Intelligence and Innovation

2024 - 2024

Completed a Master in AI and Innovation learning path covering AI applications and innovation practices.

IEBS Business School logoIS

IEBS Business School

Master, Gamification and Transmedia Storytelling

2022 - 2023

Completed a Master in Gamification and Transmedia Storytelling focused on gameful design and cross-media narratives.

FL

Faculty of Architecture of the Technical University of Lisbon

Master, Digital Design

2011 - 2013

Completed a Master in Digital Design emphasizing digital product design and design methodologies.

Estácio de Sá University logoEU

Estácio de Sá University

Bachelor of Computer Science, Computer Science

2006 - 2008

Completed a Bachelor of Computer Science program covering core computing principles and software development.

Tech stack

Software and tools used professionally

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Rodrigo Seoane - Senior UX Designer - AXA Group Operations | Himalayas