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Sydney Fernandes

@sydneyfernandes

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Product and service designer delivering user-centered digital solutions with AI-enhanced systems.

Spain

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What I'm looking for

I seek senior product/service design roles where I can lead cross-functional teams, apply AI-enhanced UX, build design systems, and drive measurable product impact.

I am a product and service designer with 12+ years of international experience, delivering measurable results by simplifying complex challenges into user-centered digital solutions. I specialize in UX/UI, system design, and embedding AI/ML into enterprise, mobile, and marketplace platforms, driving engagement and efficiency.

I have led cross-functional and pan-European initiatives, directed multi-disciplinary teams, and produced design systems and prototypes that improved business metrics for Fortune 500 and global brands. My work spans AI-powered geospatial platforms, automotive marketplaces, consumer apps, and enterprise dashboards, with hands-on expertise in Figma, design systems, and agile methodologies.

Experience

Work history, roles, and key accomplishments

Senior Product Designer

ACT Design Studio

Mar 2022 - May 2024 (2 years 2 months)

Spearheaded end-to-end design for 4–5 complex global projects annually, delivering user research, interactive prototypes, and developer handoffs; designed AI-powered geospatial intelligence platforms and multi-sided automotive marketplaces that improved user adoption across European markets.

Product & Design Figma Data Visualization Prototyping Design Systems

Senior Business Consultant UX/UI

Tata Consultancy Services

Mar 2019 - Mar 2022 (3 years)

Directed 3–5 international UX teams on digital transformation projects for Fortune 500 clients and facilitated 10+ global design thinking workshops, delivering design systems and prototypes that drove double-digit improvements in client growth and operational efficiency.

UX Strategy Design Thinking Stakeholder Management Design Systems Prototyping Workshop Facilitation

User Experience Product Owner

Liberty Global

Mar 2018 - Mar 2019 (1 year)

Led UX/UI and industrial design vision for the Connect App serving 15M+ customers across Liberty Global brands, managing 5+ cross-functional teams and executing a pan-European rebranding to ensure design consistency across 20+ countries.

Product Ownership UX UI Design Motion Design User Research Roadmapping

UX/Product Designer

Various Early Roles

Sep 2012 - Jul 2017 (4 years 10 months)

Provided UX consultation and led mobile and web redesigns for clients including Kia Motors Europe, Greetzly, Host Europe Group, and online marketplaces, improving engagement and conversion through design-driven solutions.

UX Design Mobile Design Web Design Team Leadership Marketplace Design Product Development