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María Mercedes Scenna

@maramercedesscenna

Principal Product Designer at Copado who unified three products into an AI-driven offering surpassing $1M in first-quarter revenue.

Spain

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At Copado, I led Agentia Advanced from UX strategy through hands-on execution, unifying three products into a single AI-driven offering that surpassed $1M in revenue within its first quarter post-launch.

I also built Org Discovery, an AI scanner that analyzes Salesforce org metadata, and refreshed the AI Platform’s visual and interaction language, lifting product NPS from 61 to 80.

Earlier at Copado, I built the design practice and led the creation of a multi-platform design system across Salesforce Lightning and Angular products. I also directed the Nitro / Journey to Value initiative across six product experiences, reducing customer Time to Value from about 180 to 18 days.

Experience

Work history, roles, and key accomplishments

Principal Product Designer

Copado

Oct 2025 - Aug 2026 (10 months)

Led end-to-end design for strategic technical and AI initiatives, from product definition through interaction design and delivery, partnering closely with Product and Engineering. Led Agentia Advanced, surpassing $1M in revenue within its first quarter post-launch, and lifted product NPS from 61 to 80.

Product Strategy Interaction Design AI ML Product Design Figma User Research Usability Testing Stakeholder Management NPS Adoption Analytics

Director of Product Design

Copado

Mar 2023 - Sep 2025 (2 years 6 months)

Built Copado's design practice from scratch and led a multidisciplinary team across seniority levels. Directed the company-wide Nitro / Journey to Value initiative, reducing customer Time to Value from ~180 to ~18 days, and led the creation of a multi-platform design system.

Design Leadership Design Systems Product Strategy User Experience Team Management Stakeholder Management Figma Salesforce Angular

Product Designer

Copado

May 2019 - Mar 2023 (3 years 10 months)

Contributed to product design at Copado, a DevOps platform for developer workflows, building on Salesforce and Angular-based stacks.

Product Design UI UX Figma Salesforce Angular

Lead UX/UI Designer

Bravent

Sep 2018 - Apr 2019 (7 months)

Led UX/UI design strategy across Legal, Commercial, Supply Chain and Sports engagements. Owned feature planning, research, wireframing, prototyping and usability testing for responsive web and mobile products.

UX UI Design Wireframing Prototyping Usability Testing Responsive Design Mobile Design Stakeholder Management

Senior UX/UI Designer

Bloopark

Sep 2013 - Aug 2018 (4 years 11 months)

Owned end-to-end design for web and mobile products, from concept to delivery, across online shops, intranets and portals. Contributed to feature definition, research, prototyping, testing and documentation within cross-functional Agile teams.

UX UI Design Prototyping Usability Testing Agile Web Design Mobile Design