Jovica Šević

Designed and built Kcalio, an iOS calorie tracker, from product strategy and validation through SwiftUI implementation, using an AI-native stack. Partner with SaaS teams on opportunity validation and direction using AI-native workflows.

Designed and optimized UX flows and end-to-end features for a post-merger converged platform, supporting product scaling and adoption. Led initiatives across the full lifecycle, from test creation to data visualization and analytics dashboard, increasing first-time participant success by 27% and reducing task completion time by 18%.

Redesigned core workflows for a simpler 2-layer setup with fewer dependencies, making the platform intuitive for developers, cutting maintenance by approximately 40%, and enabling 4x faster feature launches. Unified three design libraries into a single design system for consistent use across products.

Delivered UX across web apps, mobile apps, and e-shops, spanning KYC fintech, biopharma analytics, e-commerce, and loyalty platforms, making complex workflows intuitive for non-technical users. Worked in outsourced cross-functional teams, bringing full design capability to small businesses.

Led a team of five designers across outsourced projects in six European markets, matching the right designer to each brief, mentoring junior talent, and maintaining delivery quality. Optimized time and resources without compromising client expectations.

Delivered UX across agency outsourcing projects spanning multiple industries and client types. Partnered with the marketing team on Vega IT's full brand presence, including culture book, website, space graphics, social media, and internal products.

Master's Degree in User Experience Design from the University of Barcelona.

Bachelor's Degree in Graphic Design from Belgrade Metropolitan University.