João Santos

I’m a calm, outcome-driven operator with 10+ years designing, rebuilding, and owning business-critical systems across logistics, inventory, purchasing, and CRM environments. I’m repeatedly trusted to lead change in high-pressure, regulated operations—translating complex business reality into data models, dashboards, and scalable workflows.

Most recently, I led the end-to-end implementation and customization of Salesforce for a 30-user organization, consolidating CRM, sales, partner management, and financial workflows. I also delivered large-scale data migration from fragmented Excel systems, reduced manual work by ~80%, cut data-entry errors by ~65%, and built executive dashboards used for operational and financial decision-making.

Before that, I owned warehouse operations and system redesign at Renault Retail Group during extreme supply-chain disruption, designing warehouse layout for ~800k€ stock value and ~2,000 active SKUs. I led teams of 5–12, optimized SKU organization to reduce picking time by ~30%, enforced compliant backorder and invoicing processes to recover ~200k€/month in peak COVID periods, and created digital operational tooling that reduced physical documentation by >50%.