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João Lynce

@joolynce

Product Manager at Banco BPI, using customer insights and data to improve products and customer experience.

Portugal
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At Banco BPI, I drive product development by coordinating cross-functional teams and translating business and customer needs into actionable initiatives. I use product performance data and customer insights to inform decisions and prioritize improvements.

Before becoming Product Manager, I worked on customer relationship management at Banco BPI, managing insurance communications across channels and analyzing sales and campaign performance through A/B testing. I also supported the Salesforce implementation and developed Power BI dashboards to monitor campaigns and customer KPIs.

At Hiscox, I used data analysis, data science and actuarial methods to inform Pricing, Portfolio Management and Exposure Management. At BOSE CORPORATION, I managed pricing across materials and contributed to process improvements.

My earlier work included intercompany operations at BOSE Corporation, securities services at BNP PARIBAS Securities Services, and accounting at Liberty Seguros, S.A. – Liberty Mutual Group. I also built a Power BI dashboard for subsidiaries to track improvements and processes across countries, and contributed to the Housing and Car premium-calculation algorithms.

Experience

Work history, roles, and key accomplishments

BB

Customer Relationship Management Analyst

Banco BPI

Oct 2023 - Sep 2025 (1 year 11 months)

Managed insurance communication initiatives across multiple channels, including A/B testing and in-depth analysis of sales and campaign performance. Supported the Salesforce implementation process and developed Power BI dashboards to monitor campaign performance and customer KPIs.

LG

Accountant

Liberty Seguros, S.A. – Liberty Mutual Group

Jan 2014 - Jan 2016 (2 years)

Initially followed up and guided property claims, issued liability insurance policies and controlled suppliers and employee expenses. Later joined the Financial/Controller area, expanding responsibilities to life and non-life reinsurance, investment and insurance provision, working with SAP FI.

Education

Degrees, certifications, and relevant coursework

NS

NOVA IMS – Information Management School

Postgraduate Degree, Information Management

2018 - 2021

Postgraduate degree in Information Management with a specialization in Knowledge Management and Business Intelligence.

IM

ISEG – Lisbon School of Economics & Management

Postgraduate Degree, Data Science & Business Analytics

2017 - 2018

Postgraduate degree in Data Science & Business Analytics.

IM

ISEG – Lisbon School of Economics & Management

Bachelor's Degree, Economics

2010 - 2016

Bachelor's degree in Economics.

Tech stack

Software and tools used professionally

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