Rodrigo Lobo

I am a results-driven business professional with a Master in Strategic Marketing and a Bachelor in International Management from Católica Lisbon. My academic work included applied dissertations on IoT-enabled energy business models and brand loyalty research.

In my professional roles I have led pricing and credit analysis, managed sales teams, and conducted KPI reporting across European markets using Tableau. At Auto1 I focus on pricing, credit evaluation, product auditing and sales performance analysis.

Previously at PwC I performed financial audits for major Portuguese companies, extracted data from SAP, and used advanced Excel in line with firm methodology. In operations with CascaisAmbiente I helped develop an organic-waste recycling project, optimized field operations, and improved customer-centric metrics through data cleaning and reporting.

I have driven marketing strategy and business development for an automotive retailer, achieving 170% sales growth year-over-year, and contributed to community initiatives and cultural organisations as a volunteer and co-founder, demonstrating leadership and cross-functional collaboration.