At Anticimex, I created the company's first seasonal promotion and warm-lead reactivation campaigns over email and SMS, adding 100 to 250 leads a month to the mid-funnel pipeline. I also cut speed-to-lead from 2 hours to 30 seconds with automated nurture sequences and conversational AI for after-hours calls.
At eCapital, I created multi-channel up-sell and cross-sell programs in Salesforce Marketing Cloud and rebuilt lead journeys. Those programs helped raise MQLs 30% and SQLs 20%.
At Fluidra, I managed a $440M loyalty program for 5,000+ builder, service and retail partners. I introduced new dealer incentive tiers and reworked the communication cadence.
Earlier, I built the corporate strategy function at Signet Jewelers and evaluated mergers and acquisitions, including recommendations that supported the Zales and JamesAllen.com acquisitions. At CoStar Group, I delivered market insights for brokers, developers and investors managing $3B+ in commercial real estate assets.
