Open to opportunities

John Varvill

@johnvarvill

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I build enterprise marketing programs that turn complex technology into pipeline and revenue.

United Kingdom

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What I'm looking for

I’m looking to build scalable enterprise GTM, ABM, and demand-generation programs that connect complex technology to measurable revenue outcomes.

At Ubisense, I lead marketing for technology solutions, building strategies that turn complex products into clear commercial value. Previously at FE International, I oversaw digital marketing across strategy, HubSpot automation, SEO, content, PPC, analytics, web projects, and team management.

Over 10+ years, I’ve led global marketing for SaaS and technology businesses including PTMIND and PlayerAuctions, spanning enterprise GTM strategy, account-based marketing, demand generation, positioning, and product launches. I work closely with Sales and Product teams to create scalable programs for long-cycle, multi-stakeholder deals and senior decision-makers across international markets.

Experience

Work history, roles, and key accomplishments

Current

Marketing Lead

Current

Ubisense

Oct 2022 - Present (3 years 10 months)

Leading marketing initiatives at Ubisense, a technology company.

VP | Strategic Marketing

FE International, Inc.

Apr 2020 - Oct 2022 (2 years 6 months)

Oversight of all digital activities, including but not limited to:

- Strategy and planning
- Marketing automation (Hubspot)
- SEO
- Content generation + dissemination, incl. copywriting and editing.
- Google Analytics + Report building (Data Studio)
- PPC (Google Ads)
- Team management
- Social
- Outreach
- Web development projects
- Competitor research
- Creative campaigning
- Partner oversig

HubSpot SEO Copywriting Google Analytics Data Studio Google Ads Team Management Social Media Outreach Web Development Competitor Research

VP | Strategic Content

FE International, Inc.

Oct 2018 - Apr 2020 (1 year 6 months)

Led strategic content initiatives at FE International.

Global Marketing Manager

PTMIND

Oct 2016 - Aug 2018 (1 year 10 months)

Ptmind is a rapidly growing tech/software company specializing in data analytics products.

Company website: www.ptmind.com
Product websites: www.ptengine.com/www.datadeck.com

Position Responsibilities:
- SEO
- Content: Crafting the messaging and marketing strategy for new product launches.
- PPC campaigns (Google Ads)
- Identifying target customers, providing insights and building market knowl

SEO Content Marketing PPC Google Ads Sales Product Marketing Social Media Web Management Affiliate Marketing Public Speaking

Marketing Specialist

Itemmania Network Technology Shanghai Ld./PlayerAuctions

Apr 2015 - Sep 2016 (1 year 5 months)

Working across all marketing efforts including but not limited to Marketing Strategy, SEO, Email Campaigns, Online Reputation, Social Media, Affiliate, CRM, and Display. Also acting as lead copywriter.
Assumed responsibilities of Head of Communications and Design Management - September 15 - on top of regular duties - in this heavily international environment. This involved liaising between all dep

Marketing Strategy SEO Email Marketing Social Media Affiliate Marketing CRM Display Advertising Copywriting Project Management Social Communication

Account Manager/Digital Marketing

Orchid Box Ltd.

Jul 2013 - Mar 2015 (1 year 8 months)

Managing a team of copywriters and working on our clients' content creation, outreach strategy, PPC campaigns, social media exposure, and on-site analytics.

Team Management Content Creation Outreach PPC Social Media Analytics