Open to opportunities

Johnson User

@johnsonuser3

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Web3 community and social media growth leader driving engagement, retention, and data-driven marketing strategies.

Malaysia

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What I'm looking for

I seek a role where I can lead community growth and social strategies in Web3, collaborate cross-functionally, use data to optimise engagement, and scale user acquisition within a mission-driven team.

I am a marketing professional with seven years of experience, transitioning from Web2 into Web3 since 2021, focused on community growth and social media management across SEA.

I have led community engagement on Twitter, Discord, and Telegram, built content strategies and thematic series, and executed campaigns such as AMAs, airdrops, referrals and contests to boost awareness and participation.

My work emphasizes data-driven optimisation: tracking KPIs, refining posting schedules and formats, and producing performance reports and market analysis to guide strategic decisions.

I collaborate cross-functionally with product and design teams, establish partnerships with influencers and projects, and prioritize timely community support to maintain healthy, active ecosystems.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing Manager

Current

Johnson

Feb 2023 - Present (2 years 7 months)

Managed Twitter, Discord, and Telegram communities, implemented growth strategies that increased user acquisition and retention, and produced content series and campaigns to boost engagement across SEA.

Community Management Content Strategy Campaigns Growth Strategies Telegram Discord Twitter KPI Analysis

Marketing Manager

DeepCoin

May 2021 - Jan 2023 (1 year 8 months)

Planned and executed content and social strategies across Twitter, Telegram, and Discord, ran community campaigns and feedback loops, and collaborated with product and design to support feature launches and growth.