Yas Costelo

I am a marketing and social media strategist with nine years of experience delivering artist release rollouts, CRM initiatives, and integrated digital and on-ground campaigns. At Def Jam Southeast Asia (Universal Music) I lead creative marketing campaigns, fan engagement activations, and end-to-end event execution while managing cross-functional teams and artist relations.

I craft clear, compelling content and social strategies from concept to delivery, with a background in copywriting, editorial, and content strategy. I excel at vendor coordination, project leadership, and curating social assets to drive engagement and seamless live experiences.