Open to opportunities

Benjamin LA

@benjaminla

Data-driven social and content marketer crafting omnichannel stories that convert—specialized in TikTok Shop and performance insights.

Malaysia

Message

What I'm looking for

I want a data-centric, test-and-learn marketing role where I can lead omnichannel storytelling, optimize performance using actionable insights, and collaborate closely with creators and cross-functional teams.

I’m a visionary story teller and data-centric Marketing, Digital and Creative Professional. I use data, technology, and marketing intelligence to understand different market segments and create content that drives conversion and growth.

I’ve built and scaled social communities and performance across e-commerce and brand channels—most notably scaling TikTok Shop MY 2CC from 4K → 40K followers in 3 months. I also drove a 500% Instagram follower increase, launched TikTok from 0 to ~47K followers, and improved content impressions by 43% to 182M through content optimisation and strategic experimentation.

From setting up an in-house social team to leading content direction as Head of Content, I’ve anchored my approach in full-funnel campaign planning, platform-first storytelling, and test-and-learn execution. I enjoy leading by example, trusting my teams, and turning trends and innovation into measurable results.

Experience

Work history, roles, and key accomplishments

Current

Social Media Marketing Specialist

Current

Tiktok Shop Malaysia

Sep 2025 - Present (9 months)

Scaled TikTok Shop MY 2CC from 4K to 40K followers in 3 months by sharpening content strategy and series planning. Led social planning and execution for major commerce moments (11.11, 12.12, Payday) and managed end-to-end content production from ideation through publishing.

TikTok Shop Social Media Strategy Content Pillars Creator KOL Management Livestream Production Performance Analytics Post Mortems & Optimization Cross Functional Stakeholder Management

Social Media Specialist

Time DotCom

Jun 2022 - Aug 2025 (3 years 2 months)

Set up and scaled Time dotCom’s in-house social team, establishing workflows and content standards to improve brand consistency. Drove Instagram growth (+500% followers) and launched TikTok from 0 to ~47K followers; across 2023–2024 increased total community size by 103% and impressions by 43% to 182M through content experimentation and optimization.

Social Media Strategy Community Management TikTok Channel Launch Performance Insights ROI Reporting Trend & Format Experimentation

Head of Content

Seanje Enterprise

Oct 2021 - Jun 2022 (8 months)

Led content direction and execution across Facebook, Instagram, TikTok, and YouTube to ensure consistent brand voice and output quality. Developed platform-aware strategies by testing new formats and translating emerging digital trends into content opportunities.

Content Strategy Brand Voice Development Community Engagement Narrative Development

Creative Producer

Lazada Malaysia

Jan 2020 - Oct 2021 (1 year 9 months)

Produced video-first content for Facebook, Instagram, and YouTube in partnership with the social media team, supporting brand awareness and DAU growth. Managed end-to-end production (planning, on-set direction, and post-production coordination) and served as Director of Photography (DOP) for livestream productions.

Video Production Talent Sourcing Post production

Senior Content Creator

Lazada Malaysia

Nov 2018 - Jan 2020 (1 year 2 months)

Developed digital content strategies aligned with Lazada brand guidelines, ensuring consistent tone, style, and messaging across web, mobile, and social. Used data-led storytelling and platform-native formats to deepen engagement, and set content standards and best practices to strengthen overall content quality.

Digital Content Strategy Data Storytelling Brand Guidelines Content Standards