John Olson

Led Humm Kombucha's premium repositioning across 16 SKUs, restructured marketing agency and content production to reduce annual expenses by $156K while improving paid media performance, and synthesized consumer insights to drive data-informed brand positioning and product innovation.

Partnered with the CMO to manage an annual marketing budget equivalent to 15% of revenue, directed integrated marketing strategy delivering 50% YoY Black Friday/Cyber Monday revenue growth, and developed a repeatable NPD and GTM framework launching 10+ products.

Managed marketing budget and directed paid, earned, and owned media strategy, achieving significant revenue growth and record-breaking sales through product innovation and strategic partnerships.

Led brand repositioning and launched nine incremental products representing nearly 15% of brand annual revenue, directed global campaigns, and leveraged consumer insights to drive market share growth.

Led FIJI Water's sustainable packaging initiatives and directed a $1M digital launch campaign for Wonderful Pistachios No Shells flavors across multiple digital platforms.

MBA with a marketing focus from UCLA Anderson School of Management.

B.A. with a double major in International Economics and Chinese Studies from the University of California, San Diego.