I've led brand strategy, storytelling, and integrated marketing for Plenty, helping redefine sustainable produce and controlled-environment farming across retail, digital, and corporate channels.
Through The Relish Agency, I've advised food, beverage, wellness, and lifestyle brands including Pacific Foods, Straus Organic Creamery, Nestlé, Naked Juice, Dolby, Coors Brewing, and San Francisco Baykeeper. I help founders and executive teams turn consumer insights into positioning, packaging, messaging, product launches, and campaigns that strengthen engagement and commercial performance.
Earlier at Landor Associates and Schlage Lock Company, I led brand transformation, packaging, consumer research, and product commercialization initiatives, including work that contributed more than $55M in annual revenue across multiple product lines.
