I'm leading Group-wide marketing at Dent.O.Care Professional, spanning brand, ecommerce, CRM, customer acquisition, retention, content, PR and commercial marketing across B2B, B2C and D2C businesses. I launched Healthy Smile Pharmacy, led Magento-to-Shopify re-platforming in eight weeks, and oversee ecommerce, lifecycle communications and performance reporting.
Across Woolworths, Classic Fine Foods Group and agency leadership roles, I've delivered integrated campaigns, digital transformation and international brand strategy. My work has exceeded app acquisition targets by 133%, increased loyalty registrations by 26% YoY, and delivered customer growth alongside improved Brand NPS.

