John Addaquay
@johnaddaquay
I build B2B pipelines, demand-generation systems, and go-to-market strategies that drive commercial growth.
GhanaWhat I'm looking for
I'm building B2B revenue at NALO Solutions, where I lead enterprise pipeline development across technology, financial services, and SME sectors. I design multi-channel demand generation across outbound, social selling, events, email, LinkedIn, and webinars, exceeding quarterly lead-generation targets by 20–30%.
Previously, I grew NALO's marketing presence through brand positioning, paid media, thought leadership, webinars, and 50+ blog articles, contributing to a 25% increase in website engagement. At Robert Bosch Ghana, I coordinated integrated campaigns, loyalty-program growth, digital initiatives, channel marketing, and an eight-month acting Marketing Manager transition.
My background spans business development, sales, finance, operations, and market intelligence, from building sales infrastructure at Strategic & Agile to analyzing investment markets at Chapel Hill Denham and SEM Capital. I'm also the founder of The Revenue Architect, a platform exploring revenue strategy, growth systems, customer behaviour, and commercial execution for African businesses.
Experience
Work history, roles, and key accomplishments
Sales Consultant
IBS Consulting Ltd
May 2024 - Present (2 years 4 months)
Spearheaded outbound prospecting to identify and convert new clients for international admissions and scholarship consulting services. Managed full-cycle sales activities and consistently contributed to achieving a monthly sales target of $10,000+.
Education
Degrees, certifications, and relevant coursework
Ashesi University College
Bachelor of Science, Business Administration
Earned a Bachelor of Science in Business Administration.
IE Business School
Certificate, Market Research & Consumer Behavior
Completed a certificate program in Market Research and Consumer Behavior.
IE Business School
Certificate, Brand and Product Management
Completed a certificate program in Brand and Product Management.
University of Illinois Urbana-Champaign
Certificate, Marketing
Completed a certificate program in Marketing in a Digital World.
Yale University
Certificate, Psychology
Completed a certificate program in Introduction to Psychology.
Webster University
Master of Business Administration, Business Administration
Earned a Master of Business Administration degree.
West Virginia University
Certificate, Account Management & Sales Force Design
Completed a certificate program in Account Management and Sales Force Design on Coursera.
Northwestern University
Certificate, Sales
Completed a certificate program in Sales Pitch and Closing.
University of Pennsylvania
Certificate, Quantitative Modelling
Completed a certificate program in Fundamentals of Quantitative Modelling.
Faith Montessori School
High School Diploma, General Education
2006 - 2011
Completed O Level and A Level education.
Ghana International School
Primary and Secondary Education, General Education
1997 - 2006
Attended primary and secondary school.
Tech stack
Software and tools used professionally
Availability
Location
GhanaAuthorized to work in
Job categories
Skills
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