joey scully

Small studio building products at the intersection of collaboration, AI infrastructure, and developer tooling.
Currently shipping Projectyl, a unified collaboration platform (tasks, docs, chat) replacing fragmented tool stacks for small teams. 100 MAU across 60+ teams in first 2 months. Free for accelerators and cohort programmes.

Currently building sidecars.io (MCP-based "kernel-as-context") and

Sole product leader for a corporate-backed venture in the funeral services industry. Drove rapid POC-to-demo pipeline for 3 digital products: AI-generated portrait system (ComfyUI pipeline, photo to oil painting), digital memorial platform (Curate), and e-ink signage for funeral homes. Took all three from concept to working trade show demonstrators that drove direct sales conversations. Personally

Two-person geospatial data science consultancy. Built ETL pipelines, predictive models, spatial decision tools, and customer-facing analytics interfaces using Python, SQL, AWS Glue, DuckDB, and Prefect.
Client work included:
- Nike China/EIU - unified fragmented store sales and telco mobility data into interactive spatial dashboard for store network strategy
- Hines - built VRP solver (Google OR-T

Co-founded on-demand warehousing marketplace. Raised £2M+ from Seedcamp, SpeedInvest, Anthemis, Hambro Perks, Force Over Mass, and CBRE.

Led product across the full lifecycle, from marketplace design and matching infrastructure to the data tools underneath. Built initial versions of all buy-side location intelligence tools (OD matrices, population access layers, port/motorway access scoring, ingr

Turned an acquired food/recipe data asset into a deployed B2B engagement product for Unilever, from data audit and API design through to cross-platform launch. Brief stint helping an ad agency build an innovation practice; useful primarily as a window into how large creative organisations metabolise (or fail to metabolise) new disciplines.

Creative Director of the retail/digital division within a 100-person global agency (Manchester, London, HK, Dubai). Promoted from Experience Design Lead.
Led a 14-person cross-functional CX and product design unit combining digital design with spatial/architecture, a rare cross-discipline capability at the time. ~60-70 projects across retail, telecom, banking, sportswear, and aviation in Europe, R

Worked as Experience Design Lead at Start JG London.

Experience design on global accounts at R/GA during its peak as the poster child of digital innovation agencies. Led the complete top-to-bottom redesign of the JJVC web property: atomic design system, every component documented and handed off to an offshore build team in India. Clients included Nike (Nike+ FuelBand), Beats by Dre, O2, Getty Images, J&J, and Audi. The era was equal parts genuine ri

In-house design at Samsung's European studio, working upstream of the Seoul product teams on research and conceptual briefs across white goods, mobile, and AV. Designed the UI for Samsung's first oven to ship with an LCD screen (controlled by physical dials). Research contributed to apps shipped on the T9000 smart fridge. Conducted diary studies and ethnography for "Big 5," a user acceptance study

First professional agency role. Information architecture and interaction design for Volkswagen, Virgin Media, Diageo, and Exxon. Managed the ongoing UX of the Volkswagen UK web property: the maintenance loop of measuring, diagnosing, briefing, testing, and shipping improvements on a national-scale digital product. This is where the instinct to go upstream of bad briefs was born, and where I learne

Worked as Digital Media Technician at Newcastle University - CultureLab.

Practice based Research Masters at a centre for creative enquiry. Culturelab invites people working at the nexus of art, design, science and technology to collaborate on postgraduate practice based research.
My focus was in the development of many-to-many interactive experiences that sought to find means of preserving discrete feedback within these scenarios. Projects included:
-Creation of co

Undergraduate degree in Biology with a focus on Genetics and Bio-ethics.

Dissertation concentrated on pedagogy of cell biology and associated structures - leading to the design and creation of a series of integrated learning platforms for undergraduate students to learn more about cellular plant biology and a critique around the efficacy of the approach in modern educational institutions.