Open to opportunities

Boyu Chen

@boyuchen

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Product designer specializing in fintech and crypto, driving user growth through data-informed, user-centered design.

Canada

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What I'm looking for

I'm seeking a collaborative product-design role in fintech/crypto where I can lead end-to-end UX, build design systems, drive user growth, and mentor teams to deliver measurable business impact.

I am a problem-solving, self-motivated product designer with 7+ years of experience focused on fintech and crypto, driving measurable user growth and product success.

I've led end-to-end features and rebuilt fund and B2B SaaS products from 0 to scale—delivering a fund app that reached 50k+ users in its first month, improving conversions by up to 36%, and reducing development time through component libraries. I thrive in collaborative teams, iterate rapidly with research-driven prototypes, and mentor others to deliver impactful business outcomes.

Experience

Work history, roles, and key accomplishments

Freelance Product Designer

Jini Agency

May 2024 - Aug 2024 (3 months)

Designed the company’s responsive website by structuring information architecture strategically and led weekly design reviews to streamline international team collaboration, earning strong client recognition.

Responsive Design Information Architecture Figma Prototyping Design Systems Collaboration Usability Testing

Web & Visual Designer

Freelance

Sep 2018 - May 2021 (2 years 8 months)

Delivered web and high-fidelity visual solutions for diverse clients, contributing to a successful Myprotein UK product launch and receiving positive client recognition.

Web Design Visual Design Adobe Creative Cloud Figma HTML CSS Responsive Design Branding

Education

Degrees, certifications, and relevant coursework

Royal College of Art

Master of Arts, Visual Communication

2018 - 2020

Grade: Merit

Activities and societies: Spearheaded the largest Taiwan fund app design from 0 to 1; drove initial user acquisition to 50k+ in the first month and contributed to client fund growth metrics.

Completed MA in Visual Communication (Merit) at the Royal College of Art from 2018 to 2020, including leading design work on a Taiwan fund app that drove user acquisition to over 50k in the first month.

National Taiwan University of Science and Technology

Bachelor of Arts, Design

2007 - 2011

Activities and societies: Directed UI/UX strategy, developed high-fidelity mockups, user personas and optimized user flows resulting in a 39% app adoption rate; created a component library and guidelines that reduced development time by 30% and mentored a junior designer.

Completed BA in Design at National Taiwan University of Science and Technology from 2007 to 2011 and led UI/UX strategy efforts that improved app adoption and development efficiency.