Evie Liu

Identified workflow inefficiencies and leveraged AI tools to build solutions that reduced task completion time from 9 hrs - 10 min, improving operational efficiency.

Advised the founder to a product development process from scratch, creating a scalable foundation for the team.

Mentored a junior designer on design thinking, user research, and stakeholder communication.

Led strategy & design of a Communications add-on (0 to 1), growing subscribers +3,106% + ARR from $15K-$466K in 36 weeks.

Drove design system strategy across Hospitality product teams, aligning 32 reusable components in 9 months to accelerate development velocity.

Mentored a Senior Designer improving cross-functional alignment and research quality across the team.

Owned vision + roadmap for the communications platform, partnering with product to drive strategy from 0 to launch, increasing feature adoption +10%.

Defined strategy and led design of a genAI feature, achieving 24%+ engagement than target.

Led redesign of the Reviews Management tool for enterprise restaurants, increasing engagement +11% over the legacy experience.

Led end-to-end strategy of Luce Places, Kering's clienteling platform across 6 luxury houses, driving +50% remote sales and +15% average transaction value.

Shaped design strategy across multiple enterprise engagements: a Saint Laurent buying tool, a consumer app, and a Gucci visual merchandising tool — each delivered in close partnership with stakeholders.

Led product design and strategy for a seed-stage conscious investment platform from 0 to 1. Collaborated directly with founders and engineering to define and iterate the product experience.

Designed digital assets for various marketing channels that increased engagement by 50%

Collaborated with various stakeholders to improve company website UX and increase lead generation

B.A. in Art (practice) from UC Berkeley, completed between 2014 and 2018.