Joel Ceresa

I’m an AI Automation Developer with hands-on experience building and troubleshooting automated systems for the health and beauty industry. I design intelligent workflows using AI agents and no-code tools to streamline both customer communication and internal processes.

As the founder and sole operator of an AI automation-focused digital agency in Uruguay, I’ve built end-to-end automations—from first contact to appointment scheduling and follow-ups. I also designed AI-powered WhatsApp assistants that qualify leads and classify intents, operating 24/7 for customer inquiries.

I’m comfortable integrating modern systems through APIs, webhooks, and automation platforms. I’ve developed backend services with Node.js (deployed on Vercel), integrated Firebase (Authentication and Firestore) and Google Sheets as CRM/CMS, and connected communication workflows using the Twilio API for WhatsApp Business.

I take a proactive, detail-oriented approach to problem solving: I troubleshoot and debug automated workflows to identify root causes and keep performance reliable. I document processes for future delegation and collaborate with AI tools like Gemini API to improve natural language processing and automation logic.