At Sitas Technical Services LLC, I led business setup and commercial development for NDT, material-handling equipment, and building-maintenance-unit services. I completed company registration, office and warehouse setup, oil and gas services registration, and FANR licensing within three months.
I established supplier and OEM/dealership relationships, including ItalKran and MarineTravelift, and grew revenue to AED 6M in Year 1 and AED 11M in Year 2 at approximately 20% margin.
At Technical Parts Company – Cranes Division, I introduced a material-handling product line that included MarineTravelift boat hoists, Mariner forklifts, and self-propelled boat transporters. Product-line sales grew from AED 3M in 2009 to AED 9M in 2011.
In consulting assignments across India, the GCC, and East Africa, I’ve worked on market entry, business setup, sales development, and logistics. This has included coordinating project shipments for three factories under construction in Ethiopia and managing export logistics exceeding 80 TEUs per month.

