Open to opportunities

Joann Samuels

@joannsamuels

Message

Passionate marketing coordinator with a love for creative projects.

Panama

Message

What I'm looking for

I am looking for a role that fosters creativity and collaboration, where I can further develop my marketing skills and contribute to impactful projects.

I am a dedicated Customer Marketing Coordinator at Mars Wrigley, where I lead point-of-sale execution and develop promotional activities for the M&M's and Snickers brands in Panama. My role involves planning and executing BTL activations that drive sales in both DTT and UTT retail channels. I thrive on building effective strategies alongside talented teams, believing that clear communication is key to connecting ideas with people.

Previously, I served as a Digital Marketing Analyst at Appbogados Ya!, where I designed digital strategies for social media and analyzed data to enhance campaign performance. My educational background in Marketing and International Business from the Technological University of Panama has equipped me with the skills necessary to excel in this dynamic field. I am also actively involved in extracurricular projects, having held leadership roles in AIESEC, where I managed B2B relationships and successfully closed partnership deals with major brands.

Experience

Work history, roles, and key accomplishments

Current

Customer Marketing Coordinator

Current

Mars Wrigley

Jan 2023 - Present (2 years 7 months)

Managed point-of-sale execution and developed promotional activities to drive sales in DTT and UTT retail channels. Planned and executed BTL activations for M&M's and Snickers brands in Panama. Coordinated seasonal product cataloging for distributor registration across Central America.

Point of Sale Promotional Activities BTL Activations Sales Strategy

Project & Communication Coordinator

Mars Wrigley

Jan 2023 - Present (2 years 7 months)

Implemented internal culture and identity across Panama, Costa Rica, Puerto Rico, and Guatemala. Developed internal communication strategies to drive alignment and engagement. Coordinated corporate events to strengthen culture and team connection.

Change Management Internal Communications Corporate Events Stakeholder Engagement

Digital Marketing Analyst

Appbogados Ya!

Jan 2021 - Present (4 years 7 months)

Designed digital strategies for social media and website. Analyzed and interpreted data from digital marketing campaigns. Created content and managed publishing calendars to boost engagement and lead generation.

Digital Marketing Social Media Strategy Data Analysis Content Creation Lead Generation

Education

Degrees, certifications, and relevant coursework

Technological University of Panama

Bachelor of Science, Marketing & International Business

2020 -

Activities and societies: Business Development Director at AIESEC in Panama, responsible for managing B2B relationships with companies to place international interns through our global internship platform. Led prospecting efforts and successfully pitched our programs to companies such as Grunenthal, GSK, and MSD, as well as major brands like Adidas, Pandora, and MARS. Successfully closed partnership deals with MARS and XTRA supermarkets.

Studied marketing and international business principles. Gained knowledge in developing effective strategies and understanding global market dynamics.