Ambar Araúz
@ambararaz
I lead multi-brand digital marketing, content strategy, paid campaigns, and team operations to grow brand awareness.
PanamaWhat I'm looking for
At RednBlue, I lead marketing strategy for three distinct B2C and B2B brands, connecting commercial and brand goals through content, paid media, email automation, and continuous performance optimization.
I've built the system that organizes an entire marketing department's work, while coordinating teams and producing intentional brand communications. My background spans branding, social media management, design, events, customer service, and operations, supported by a passion for writing and improving processes.
Experience
Work history, roles, and key accomplishments
Marketing Specialist
RednBlue
Jan 2024 - Present (2 years 8 months)
Led marketing strategy for three brands with distinct audiences, managing monthly ad budgets across Meta and TikTok, developing content strategies, coordinating a team, and analyzing performance for continuous optimization.
Lidero la estrategia de marketing para tres marcas con audiencias distintas: B2C, B2B.
→ Administro un presupuesto publicitario mensual entre Meta Ads y TikTok Ads.
→ Desarrollo la estrategia de contenido para Instagram, TikTok, LinkedIn y WhatsApp por marca.
→ Coordino un equipo: asignación, seguimiento y control de calidad.
→ Gestiono campañas de email marketing con segmentación y flujos autom
Ejecución de contenido y estrategia de comunicación de marca
en canales digitales. Producción de piezas visuales y escritas
para redes sociales.
Creative Director and Founder
Estudio Lila & Sol
Jan 2022 - Nov 2023 (1 year 10 months)
My functions are:
- Feed design for Instagram
- Design for printed and digital materials
- Branding
- SM Management
- Instagram and Facebook Ads
Management of operational aspects, customer service, administration and staff training.
Receptionist and Social Media Manager
Ladera Hotel
Feb 2019 - Sep 2019 (7 months)
During this period my main position was as a receptionist, in which I developed interpersonal skills, oral and written communication, multitasking and time management. In the same way, I started managing their Instagram and Facebook pages, managing the content plan, design and publication of posts to increase their exposure to the market and position Hotel Ladera as an ideal destination; managemen
As an intern, I dedicated myself to providing support to the marketing team in daily tasks such as: monitoring, organization and creation of ads on social networks. Together with the events team, I verified the process of creating events and varied activities. In addition to these functions, I developed the "Know your HCD Brand" program, an internal brand positioning marketing campaign for hotel e
Education
Degrees, certifications, and relevant coursework
Universidad Autónoma de Chiriquí
Bachelor's Degree, Public Relations
2015 - 2019
Pursued a degree in Public Relations with emphasis on Corporative Image, gaining skills in communication and brand management.
Universidad Autónoma de Chiriquí
Major, Public Relations with emphasis on Corporative Image
2015 - 2019
Tech stack
Software and tools used professionally
Availability
Location
PanamaAuthorized to work in
Salary expectations
Job categories
Skills
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