Andrea Gomez

I am a results-driven Performance Marketing and E-commerce Coordinator with extensive experience in digital marketing strategies, campaign optimization, and data analysis to maximize ROAS. My proven ability to manage cross-functional teams and optimize digital advertising campaigns across platforms such as Google Ads and Google Analytics has consistently led to significant improvements in conversion rates and customer acquisition strategies.

At The Excellence Collection Panama, I lead and optimize digital marketing campaigns, managing a monthly budget to maximize customer acquisition and CPA. My analytical skills allow me to adjust campaigns in real-time based on performance metrics, delivering actionable insights that drive growth in room bookings. My previous roles have equipped me with a strong track record of achieving measurable business growth through data-driven decisions and collaboration with sales and revenue teams.