Open to opportunities

Daniela Wong

@danielawong

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Marketing professional with expertise in data-driven strategies and SEO.

Panama

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What I'm looking for

I am looking for a dynamic role that fosters creativity and data-driven decision-making, where I can contribute to impactful marketing strategies and grow professionally.

I am a dedicated marketing professional with a strong foundation in business administration, currently pursuing my degree at Boston University. My dual concentrations in Marketing and Business Analytics have equipped me with the skills to analyze data and implement effective marketing strategies. I have consistently achieved academic excellence, being recognized on the Dean's List for five semesters.

Throughout my internships, I have gained hands-on experience in various marketing roles. At Augustine Jewels, I optimized website content for search engines, resulting in a significant increase in traffic and sales. My role at The Estée Lauder Companies involved enhancing KPI reporting systems, which improved data visibility and informed marketing strategies. I thrive in collaborative environments and have successfully led teams to develop impactful marketing strategies that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

Trade and Campaign Marketing Assistant

Agencias Benedicto Wong SA

Jul 2024 - Present (1 year)

Researched the implementation of POP materials in points of sale, ensuring alignment with brand guidelines and company objectives. Assisted in the development of promotional actions, advertising campaigns, and 360-degree strategic plans that reached over 400,000 viewers on national television.

Marketing Campaigns Strategic Planning Advertising Market Research

SEO Intern

Augustine Jewels

Feb 2024 - Present (1 year 5 months)

Optimized website content for search engines by conducting keyword research and implementing on-page SEO strategies, improving website traffic by 22% and leading to a 9% uptick in sales. Developed detailed reports on competitor SEO performance and social media trends, delivering actionable insights that informed the company’s digital marketing strategies and boosted online presence by 11%.

SEO Keyword Research On Page SEO Competitor Analysis Social Media Trends Digital Marketing Reporting

Consumer Marketing Intern

The Estée Lauder Companies Inc.

Jun 2023 - Present (2 years 1 month)

Elevated data-driven decision-making for a 50+ member committee by enhancing a comprehensive KPI reporting system via PowerBI and PowerQuery, thereby amplifying data visibility to optimize marketing strategies. Conducted extensive market research and analysis to identify emerging Latin American skin care consumer trends, contributing to the development of in-store initiatives leading to an increas

Power BI Power Query KPIs Data Analysis Market Research Marketing Strategy Customer Engagement

Marketing Intern

Global Bank

Aug 2022 - Present (2 years 11 months)

Cross-referenced the consistency of graphic design elements designed by an external agency that showcased newly released company products and services for the seamless visual representation of the website. Prepared daily 15-slide PowerPoint presentations reporting a comprehensive industry competitor analysis framework from social media to provide in-depth comparative insights into emerging trends

Graphic Design Visual Presentation Competitor Analysis Social Media PowerPoint Market Research Trend Analysis

Marketing and Advertising Intern

International School of Paris

May 2022 - Present (3 years 2 months)

Created content covering the company’s events and updates for its diverse social media presence, including Instagram, Vimeo and Facebook which resulted in a 68% increase in Instagram likes. Crafted personalized information packages for prospective families, enhancing the admissions process and contributing to a 13% increase in student acceptance rates while broadening the knowledge base for all st

Content Creation Social Media Marketing Instagram Vimeo Advertising Admissions Communication

Education

Degrees, certifications, and relevant coursework

Boston University Questrom School of Business

Bachelor of Science in Business Administration, Business Administration

Grade: 3.59

Activities and societies: International Student Organization, Latin American Student Association, Community Service Rotaract

Pursued a Bachelor of Science in Business Administration with dual concentrations in Marketing and Business Analytics. Achieved a GPA of 3.59 and was a 5-semester Dean's List Recipient. Engaged in various activities including the International Student Organization, Latin American Student Association, and Community Service Rotaract.