Looking for a job

Sofia Fernandez

@sofiafernandez

Message

I create social content and build brands through hands-on marketing, sales, and business operations.

Panama

Message

What I'm looking for

I'm seeking to build a professional career in digital marketing, branding, and brand management, where I can create content, manage social media, and support business growth.

I'm the founder and Brand Director of FGSOFIA, where I manage a jewelry brand across social media and in-person events. I create Instagram and TikTok content while overseeing sales, customer service, inventory, logistics, suppliers, and event participation.

I've also created content and supported social media for Liga 10 and Legacy Cup, producing Instagram posts, reels, stories, short-form videos, and promotional graphics. I'm studying Marketing and Digital Communication and Finance at ADEN University, and I'm building my career in digital marketing, branding, and brand management.

Experience

Work history, roles, and key accomplishments

Current

Founder & Brand Director

Current

FGSOFIA

Oct 2021 - Present (4 years 11 months)

Oversee the overall management of a jewelry brand with a presence on social media and at in-person events. Plan and create content for Instagram and TikTok, manage sales, customer service, inventory, and logistics coordination.

Content Creation Social Media Management Sales Customer Service Inventory Management Logistics Event Coordination Supplier Management

Content Creator & Social Media Assistant

Legacy Cup

Jun 2025 - Jul 2025 (1 month)

Captured content for stories and social media during sports matches and events. Created and edited Instagram reels and designed promotional graphics for upcoming activities, and assisted with content planning and social media publishing.

Content Creation Social Media Management Video Editing Graphic Design Content Planning

Content Creator & Social Media Assistant

Liga 10

Apr 2023 - Jun 2023 (2 months)

Created and published content for Instagram. Edited short-form videos and designed promotional graphics for social media posts, and assisted with social media management and community engagement.

Content Creation Social Media Management Video Editing Graphic Design Community Engagement

Education

Degrees, certifications, and relevant coursework

ADEN University

Bachelor's Degree, Finance

2024 -

Pursuing a Bachelor's Degree in Finance at ADEN University, Panama City, Panama, starting January 2024.

ADEN University

Bachelor's Degree, Marketing and Digital Communication

2024 -

Pursuing a Bachelor's Degree in Marketing and Digital Communication and a Bachelor's Degree in Finance at ADEN University, Panama City, Panama, starting January 2024.