Open to opportunities

Mia Cespedes

@miacespedes

Message

I’m a digital marketing professional shaping social content, analytics, and brand storytelling.

Panama

Message

What I'm looking for

I’m looking for a digital marketing role where I can plan and create multi-channel content, run paid social campaigns, and use analytics to improve performance—while contributing creative ideas from concept to execution.

I’m a digital marketing co-op and creative-minded marketer who plans and publishes multi-platform content calendars to grow brand storytelling and SEO. I’ve supported campaigns across channels like LinkedIn, Twitter/X, Bluesky, Instagram, and Facebook, turning strategy into consistent execution.

In my MassChallenge role, I produced AI-assisted blog articles and published them in WordPress, while tracking monthly performance with HubSpot, Hootsuite, and native platform insights. I use analytics to refine content strategy and keep messaging aligned with brand goals.

Previously, I executed paid social ad trafficking for TJX Companies using Excel and Meta Ads Manager, and supported media planning for store grand openings. I also collaborated on a co-op project exploring personalized marketing strategies using AI and augmented reality (AR) in retail.

I bring an events-and-community strength from my Northeastern community ambassador experience, coordinating tabling and creating social content and bi-weekly newsletters with Mailchimp. I’m energized by projects where creativity meets measurable results.

Experience

Work history, roles, and key accomplishments

Community Ambassador

Northeastern Off-Campus Engagement and Support Office

Aug 2024 - May 2026 (1 year 9 months)

Coordinated events and tabling to enhance off-campus student engagement. Created social media content and bi-weekly newsletters using Mailchimp.

Event Coordination Social Media Content Reels Mailchimp Newsletters

Member & Stylist

Northeastern Fashion Society

Jan 2022 - Jan 2026 (4 years)

Styled male, female, and androgynous looks for Northeastern’s annual fashion shows. Designed multiple runway outfits each season based on themes such as Deadliest Sins, Artistry in Motion, Metamorphosis, and Synesthesia in Motion: a fashion sonata.

Fashion Styling Runway Outfit Design Fashion Show Styling

Digital Marketing Co-op

MassChallenge Boston

Jul 2025 - Dec 2025 (5 months)

Planned and executed a multi-platform monthly content calendar and published social content across LinkedIn, Twitter/X, Bluesky, Instagram, and Facebook. Produced AI-assisted blog articles and tracked monthly analytics to inform content strategy.

Asana Social Media Content Creation LinkedIn Twitter Bluesky Instagram Facebook WordPress Blog Writing SEO HubSpot Hootsuite Social Media Analytics

Digital Marketing-Media Co-op

TJX Companies

Feb 2024 - Jun 2024 (4 months)

Executed paid social media ad trafficking using Excel and Meta Ads Manager. Supported media plan development for store grand openings and worked on a co-op project focused on personalized retail marketing using AI and augmented reality (AR).

Excel Meta Ads Manager Paid Social Media Ad Trafficking Media Planning AI Augmented Reality

Creative Intern

Star 5 Creative Agency

Jun 2023 - Aug 2023 (2 months)

Drafted Instagram content, responded to DMs and comments, and developed creative concepts and briefs for photo and short-form video for social media. Supported the creative team by producing visually cohesive internal presentations.

Instagram Social Media Content DM Comment Response Creative Conception Creative Briefs Short form Video