At Colmena Emprendedora, I designed and implemented the foundational digital strategy, including its visual identity, tone of voice, and content pillars. I also developed omnichannel flows and established a baseline metrics system to track engagement and growth.
As Communications Officer at IPEBI-AIP, I led digital communication strategies to increase institutional visibility and engagement. I developed social storytelling that highlighted educational impact and produced video and motion graphics for campaigns.
At Desarrollo Bahía, I designed digital communication strategy and content planning, managed social media, and developed educational content. I also implemented omnichannel communication flows and tracked performance metrics.
