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Ridho Ris Junior

@ridhorisjunior

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Performance-driven Digital Marketing Specialist with expertise in campaign optimization.

Indonesia

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What I'm looking for

I am looking for a role that fosters creativity, collaboration, and growth opportunities in digital marketing.

I am a performance-driven Digital Marketing Specialist with over 2 years of hands-on experience in managing and optimizing paid advertising campaigns across Meta Ads and Google Ads platforms. I have successfully managed ad budgets exceeding IDR 1 billion (~USD 65,000), driving measurable improvements in brand awareness, high-quality traffic, and lead generation.

With a strong academic foundation in Communication Science, majoring in Advertising, I combine strategic thinking with executional excellence. My data-driven approach and analytical mindset enable me to continuously optimize campaign performance, reduce cost per acquisition (CPA), and support sustainable business growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

PT Qhomemart

Jun 2024 - Present (1 year 1 month)

Planned and executed multichannel campaigns across Google Ads, Meta Ads, and TikTok Ads, targeting both reach and conversion, with WhatsApp as the main lead funnel. Conducted deep campaign analysis to monitor and optimize KPIs (CTR, CPC, CPA, ROAS), applying audience segmentation and retargeting strategies. Collaborated with cross-functional teams to develop high-performing creatives and landing p

Google Ads Meta Ads Campaign Management KPI Strategy Segmentation Retargeting Lead Generation

Digital Marketing

PT Esoftdream

Oct 2024 - Dec 2024 (2 months)

Managed end-to-end Google Ads and Meta Ads campaigns, optimized for B2B lead generation by targeting decision-makers and business stakeholders. Utilized Google Analytics and CRM insights for campaign performance and ROI analysis, executing keyword targeting and bidding strategies. Collaborated with internal sales and product teams to align campaign messaging and improve campaign structure based on

Google Ads Meta Ads Lead Generation Google Analytics Keyword Targeting Bidding Strategies Campaign Optimization

Meta Ads Specialist

PT Gawe Becik

Feb 2023 - Jun 2024 (1 year 4 months)

Led strategic planning and execution of Meta Ads campaigns focused on generating qualified WhatsApp leads. Implemented A/B testing across creatives, copy, and landing pages to identify top-performing assets, optimizing targeting for lookalike and custom audiences. Generated daily performance reports and provided data-driven insights for continuous campaign refinement and cost per lead reduction.

Meta Ads A B Testing Lookalike Audiences Custom Audiences performance reporting Data Insights

Education

Degrees, certifications, and relevant coursework

UIN Sunan Kalijaga

Bachelor’s Degree, Communication Science

Completed a Bachelor's Degree in Communication Science, specializing in Advertising. Gained a strong academic foundation in strategic communication and marketing principles.

Muhammadiyah 7 Senior High School

High School Diploma, Social Sciences

Completed high school education with a focus on Social Sciences. Developed foundational knowledge in various social disciplines.

Binar Academy

Bootcamp Certificate, Digital Marketing

Completed an intensive bootcamp program focused on Digital Marketing. Acquired practical skills in various digital advertising platforms and strategies.