JPJoanna Peñalver
@joannapenalver
Profesional en dirección de ventas con enfoque en resultados.
SpainWhat I'm looking for
Soy una profesional con amplia experiencia en dirección de ventas y gestión empresarial, especialmente en sectores como la moda de lujo, automoción y construcción. He desarrollado habilidades clave en la creación de estrategias comerciales, liderazgo de equipos y optimización de procesos operativos. Mi enfoque en resultados y adaptabilidad a mercados internacionales me han permitido sobresalir en entornos dinámicos.
En mi rol más reciente como Directora de Ventas en MODE A PORTER S.L., diseñé e implementé estrategias para introducir marcas de lujo en el mercado español, gestionando relaciones clave con socios minoristas y formando equipos de ventas en técnicas de marketing. Además, tengo experiencia en la gestión de presupuestos y en la negociación de términos contractuales, lo que me ha permitido alcanzar y superar objetivos comerciales.
Mi formación académica incluye un MBA y un Grado en Comercio Internacional, lo que complementa mi experiencia práctica. Estoy comprometida con el aprendizaje continuo y la mejora de mis habilidades, y estoy abierta a nuevas oportunidades que me permitan seguir creciendo profesionalmente.
Experience
Work history, roles, and key accomplishments
Financial Advisor
Go Bravo
Jan 2025 - Present (7 months)
Conducted personalized financial evaluations and designed tailored savings plans for clients. Negotiated with creditors to secure discounts or better payment terms, and facilitated access to credit for early liquidation.
Sales Director
Mode A Porter S.L.
Jan 2021 - Mar 2023 (2 years 2 months)
Designed and implemented strategies to introduce luxury brands into the Spanish retail market. Managed key relationships with retail partners and distributors in Madrid, and trained sales teams in marketing techniques to optimize visibility for Italian brands.
Office and Sales Manager
Autos La Ribera
Mar 2019 - Oct 2019 (7 months)
Created strategies and objectives to achieve quarterly goals and optimized employee incentives by aligning metrics with commercial priorities. Managed inventories to adapt offerings to market demand and trends, and supervised the monthly budget in collaboration with the financial team.
Office Manager
S.C.E. Sistema de Construcción y Desarrollo Inmobiliario Esp
Apr 2016 - Feb 2019 (2 years 10 months)
Managed human resources within the construction sector and supervised the administration of material resources and services. Controlled budgets and accounting, and coordinated logistics and office activities.
Education
Degrees, certifications, and relevant coursework
EAE Business School
Master in Business Administration (MBA), International Business
2022 - 2024
Completed a Master in Business Administration with a specialization in International Business. Focused on developing strategic management and leadership skills applicable to global markets.
ITEP Universidad Complutense de Madrid
Bachelor's Degree, International Commerce
2018 - 2022
Obtained a Bachelor's Degree in International Commerce. The curriculum covered global trade practices, economic principles, and international market dynamics.
ESERP Digital Business & Law School
Certificate, Online Marketing
2011 - 2012
Earned a Certificate in Online Marketing. The program provided foundational knowledge and practical skills in digital marketing strategies and tools.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
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