Barbara de laurentiis
@barbaradelaurentiis
Experienced sales and marketing professional with strong leadership skills.
What I'm looking for
I am currently working remotely in Gran Canaria, dedicating myself to professional training and orientation. With over fifteen years of progressive experience in strategic marketing and commercial team management, I am eager to apply my expertise in sales and trade marketing to consolidate my life project abroad.
My background includes leadership roles in multinational companies, where I have successfully driven market growth, optimized distribution, and strengthened brand visibility. I possess strong analytical skills and a results-oriented mindset, committed to building robust relationships with retailers and ensuring excellence in business execution.
Experience
Work history, roles, and key accomplishments
Career Guidance and Training Employment Advisor
ADECCO ITALIA
Jan 2023 - Present (2 years 6 months)
Provided professional development and personal branding training. Conducted competence assessments and analyzed training needs for individuals.
Didactic Tutor and Classroom Facilitator
LAZIO CREA | RADAR ACADEMY Business School
Jan 2022 - Dec 2025 (3 years 11 months)
Facilitated classroom learning and acted as a didactic tutor. Ensured effective learning environments for students.
European Mobility and European Planning Tutor
UNISER Italy and Spain
Jan 2023 - Dec 2025 (2 years 11 months)
Supervised internships and mentored Erasmus+ students abroad. Provided guidance and support for European internships.
Group Leader Coordinator - Study Camps
Accademia Britannica
Jan 2021 - Dec 2023 (2 years 11 months)
Coordinated study camps as a group leader in the United States and UAE. Managed student groups and ensured program success.
Area Manager
CPM ITALY
Jan 2010 - Dec 2017 (7 years 11 months)
Supervised sales force and promotional activities for leading brands in electronics and home appliances. Analyzed market trends and adapted strategies to optimize distribution and sales volume.
Area Manager
Red Bull Italia
Jan 2021 - Dec 2022 (1 year 11 months)
Managed the assigned area, leading commercial strategies to increase market share and brand visibility. Analyzed performance, reported results, and ensured sales targets were met.
Area Manager
Coca Cola HBC Italia
Jan 2019 - Dec 2020 (1 year 11 months)
Coordinated sales and marketing operations to maximize distribution. Developed and implemented action plans to boost sales and presence at the point of sale.
Commercial Team Leader
British American Tobacco Italia
Jan 2017 - Dec 2019 (2 years 11 months)
Managed and motivated a sales team, ensuring compliance with sales KPIs. Developed strong relationships with points of sale and executed trade marketing initiatives.
International Student Residence Manager
AIP Language Institute
Jan 2023 - Present (2 years 6 months)
Managed an international student residence in Valencia. Ensured a supportive and organized living environment for students.
Education
Degrees, certifications, and relevant coursework
Radar Academy Business School
Master, AI & Innovation Management
Currently pursuing a Master in AI & Innovation Management, focusing on the latest advancements in artificial intelligence and their application in business innovation. This program aims to equip me with the skills to lead digital transformation initiatives.
Radar Academy Business School
Master, Digital Communication & SMM
Completed a Master in Digital Communication & SMM, gaining expertise in digital marketing strategies and social media management. The program covered various aspects of online communication, content creation, and audience engagement.
Radar Academy Business School
Master, HR Management
Obtained a Master in HR Management, focusing on human resources strategies, talent development, and organizational behavior. This program provided a comprehensive understanding of HR best practices and their impact on business success.
SOM. ASNOR
Master, Orientamento e Career Guidance
Completed a Master in Orientamento e Career Guidance, specializing in career counseling and professional development. This program focused on methodologies for guiding individuals in their career paths and enhancing their employability.
Politecnico di Lugano
Business Marketing Sciences, Business Marketing Sciences
Studied Business Marketing Sciences, specializing in commercial strategies and market analysis. The curriculum provided a strong foundation in marketing principles, consumer behavior, and sales techniques.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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