Barbara de laurentiisBL
Open to opportunities

Barbara de laurentiis

@barbaradelaurentiis

Experienced sales and marketing professional with strong leadership skills.

Spain
Message

What I'm looking for

I am looking for a dynamic work environment that values innovation and offers opportunities for professional growth.

I am currently working remotely in Gran Canaria, dedicating myself to professional training and orientation. With over fifteen years of progressive experience in strategic marketing and commercial team management, I am eager to apply my expertise in sales and trade marketing to consolidate my life project abroad.

My background includes leadership roles in multinational companies, where I have successfully driven market growth, optimized distribution, and strengthened brand visibility. I possess strong analytical skills and a results-oriented mindset, committed to building robust relationships with retailers and ensuring excellence in business execution.

Experience

Work history, roles, and key accomplishments

AI
Current

Career Guidance and Training Employment Advisor

ADECCO ITALIA

Jan 2023 - Present (2 years 6 months)

Provided professional development and personal branding training. Conducted competence assessments and analyzed training needs for individuals.

US

European Mobility and European Planning Tutor

UNISER Italy and Spain

Jan 2023 - Dec 2025 (2 years 11 months)

Supervised internships and mentored Erasmus+ students abroad. Provided guidance and support for European internships.

AB

Group Leader Coordinator - Study Camps

Accademia Britannica

Jan 2021 - Dec 2023 (2 years 11 months)

Coordinated study camps as a group leader in the United States and UAE. Managed student groups and ensured program success.

CI

Area Manager

CPM ITALY

Jan 2010 - Dec 2017 (7 years 11 months)

Supervised sales force and promotional activities for leading brands in electronics and home appliances. Analyzed market trends and adapted strategies to optimize distribution and sales volume.

RI

Area Manager

Red Bull Italia

Jan 2021 - Dec 2022 (1 year 11 months)

Managed the assigned area, leading commercial strategies to increase market share and brand visibility. Analyzed performance, reported results, and ensured sales targets were met.

BI

Commercial Team Leader

British American Tobacco Italia

Jan 2017 - Dec 2019 (2 years 11 months)

Managed and motivated a sales team, ensuring compliance with sales KPIs. Developed strong relationships with points of sale and executed trade marketing initiatives.

Education

Degrees, certifications, and relevant coursework

RS

Radar Academy Business School

Master, AI & Innovation Management

Currently pursuing a Master in AI & Innovation Management, focusing on the latest advancements in artificial intelligence and their application in business innovation. This program aims to equip me with the skills to lead digital transformation initiatives.

RS

Radar Academy Business School

Master, Digital Communication & SMM

Completed a Master in Digital Communication & SMM, gaining expertise in digital marketing strategies and social media management. The program covered various aspects of online communication, content creation, and audience engagement.

RS

Radar Academy Business School

Master, HR Management

Obtained a Master in HR Management, focusing on human resources strategies, talent development, and organizational behavior. This program provided a comprehensive understanding of HR best practices and their impact on business success.

SA

SOM. ASNOR

Master, Orientamento e Career Guidance

Completed a Master in Orientamento e Career Guidance, specializing in career counseling and professional development. This program focused on methodologies for guiding individuals in their career paths and enhancing their employability.

PL

Politecnico di Lugano

Business Marketing Sciences, Business Marketing Sciences

Studied Business Marketing Sciences, specializing in commercial strategies and market analysis. The curriculum provided a strong foundation in marketing principles, consumer behavior, and sales techniques.

Tech stack

Software and tools used professionally

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