Joanna Anaya Gutiérrez

Define the change management strategy for the SAP S/4HANA rollout across Mexico and LATAM, aligned with the company's new global operating model and Global Template.

Led end-to-end change for the Global Template implementation in Mexico, including change impact assessment, stakeholder mapping, training, communications, Go-Live, Hypercare and continuous improvement. Tailored global change strategies to local needs and supported the rollout in the US and Canada.

Change management leader for SAP S/4HANA, M&A, Zero-Based Budgeting, data strategy and organizational transition projects in Consumer, Pharma and Telecom. Led organizational redesign for M&A and transformation projects and co-led a Diversity, Equity & Inclusion project.

Change management leader for technology implementations (SAP, SAP Ariba, JD Edwards Oracle, Sustainability), covering organization, communication, leadership, capability building and training. Executed stakeholder assessments and change impact analyses.

Audited SME sales processes and built strategies to open new market niches.

Recruitment for executive and operational roles across 7 cities in central Mexico, annual training plan, training needs assessments and climate studies.

Recruitment, basic training delivery, climate studies and employee relations.

Built test cases and user manuals for PeopleSoft HR modules and designed training strategies and end-user materials for technology implementations, including SAP.

Executed stakeholder assessments and change impact analyses; ran workshops to enable the sponsorship network. Led communications and process mapping for an IT-focused Shared Services Center implementation.

Continuing Education Certificate in Strategic Management & Organizational Leadership, 160 hours, completed in 2026.

Diploma in Digital Transformation in Human Resources, 75 hours, completed in 2026.

Bachelor's in Business Administration (LAE) from Tecnológico de Monterrey, Campus Estado de México, completed in 2009.